Email marketing is still considered the most effective channel of all to generate sales and achieve a close and intimate interaction with customers. Therefore, we must enhance our campaigns to ensure that we are doing the most appropriate thing to meet the brand’s objectives. That is why on this occasion we invite you to learn 10 tips to implement in your mission of doing email marketing.
1. Make sure to use your name in the sender field
Being impersonal is a thing of the past. It is increasingly croatia phone number data important to create a strong relationship with our audience and the best way to do this is by developing close and pleasant communication, as if we were talking to a friend, but without becoming overly confident.
But how can you do this via email? In addition to writing in the first person and being cordial in each message, you need to include your name in the settings of your email accounts so that each email your prospects receive appears to come from you.
That is, you yourself appear as the sender and not the name of the company. This is simply effective because by doing so, people get to know part of the human side of the organization, whereas, if we keep the brand name as the sender, it will be difficult for our prospects to connect with you and ultimately with the company, because remember: today, the brand is the people.
Email Marketing Tips to Try Today
2. Be brief but impactful
There is nothing more overwhelming than opening an email and seeing long paragraphs, so always define the objective of your message and write it, be brief but use copywriting tricks to impact your audience. Be careful! Don’t think that to make an impact you have to be overwhelming, on the contrary, be simple and humble. Here are some tips related to creating emails to ensure greater effectiveness:
- Pay attention to the length of your sentences: no more singapore data than 25 words and a maximum of 3 statements per paragraph.
- In the subject line, write 17 to 24 characters. However, remember that shorter characters are better displayed on mobile devices.
- After writing your message, review it and delete information that is not relevant.
- Use storytelling as a tool to convince and persuade your prospect. We all love stories!
There are many businesses that have increased their how to use ai in ecommerce: 8 use cases conversions by combining the above elements and opting for persuasive writing. One of these brands is Yelp and with just three changes, it managed to triple the number of customer responses. They achieved this because they understood that people reject salespeople and therefore the best way to attract them is by providing valuable content that teaches them how to solve their needs.