Improving the Inbound Marketing funnel will impact the most important aspects of your strategy, including lead recruitment and the attention your brand generates. Therefore, you must apply precise techniques to optimize your content and digital media. In the following article we will explain it in detail so that you can create a successful plan as soon as possible.
1. Educate your customers
The Inbound funnel is made up of three stages: TOFU , the top colombia phone number data part where you capture the most leads; MOFU , the middle of the process; and BOFU , the narrowest part of the funnel, where your prospects are ready to become your clients. These acronyms, in addition to describing the path your leads take, give you the guidelines for creating content that will truly win over your audience.
An example of this is TOFU and the importance of creating educational content. It is at this stage of the funnel that your users are looking to resolve needs, get answers to their questions, and find information that satisfies their needs. Therefore, blog posts that guide your future customers to make decisions and move forward in the funnel are especially important.
When creating this content, be direct and objective. Therefore, a lead from a financial institution expects you to inform them first about the annual cost of each credit card and not about points and rewards programs, in the same way that a brand of children’s food should include detailed nutritional information, with links to highly prestigious sources.
2. Identify the origin of your visitors
A user can come into contact with your brand from different digital interaction points, such as:
Regardless of how users discover your content, it is essential singapore data to identify the medium using analytics, in order to use this information to optimize your funnel. For example, if your data shows a large influx of PPC visitors, but at the same time you have a lower number of organic visits, you predictive analytics for inventory management should immediately pay attention to optimizing your content to improve your SEO and capture quality leads during the TOFU.