The process: Everything starts with the Ideal Customer Profile
After the ABM approach has been determin. A the actual ABM procs begins with defining the most promising accounts and […]
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February 2025
lead generation
How can they help increase quality leads?
As many of you already know, there are many terms in the field of digital marketing. We could even put
lead generation
5 Strategies to nurture your leads
For any business owner, it’s a sign that even the most potential leads never turn into customers. However, if you
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Do you think the quality of the content has improved?
The quality of the content that the influencers create is good. I see a difference with the new profiles who
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How have your campaigns on Instagram evolved over time?
As TikTok started to grow, Instagram started to focus on more dynamic content like Reels and Stories. What’s also changed
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Interview with Cristina García, Native Talents Campaign Manager
In a recent interview with Kolsquare, Cristina García, Campaign Manager at Spanish influencer marketing agency Native Talents, discussed the challenges
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Clear guidelines and creative freedom at the same time
You are looking for faces for your brand, but what is so great about influencer marketing? That’s right, influencers not
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IRM Tip Find the right KOL
This leads us to the five Kolsquare tips for optimizing your IRM, which we will now look at in more detail. But
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Influencer Relationship Management is so easy
Similar to a solid CRM strategy, targeted influencer relationship management helps you build strong relationships with KOLs and gain Management
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your brand?
Stop focusing on the aesthetic and perfectly curated content of Millennials, for GenZ it has to be real . They want
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How to do influencer marketing for GenZ
As mentioned above, GenZ is all about having a positive impact on the world, with 76% concerned about humanity’s impact on the
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Facebook account but use the platform less
Contrary to the assumption that GenZ stands out from Millennials and Boomers most because of their intensive use of devices,