It can be exciting to get our first leads and see how some people are very interested in our products, however, today’s buyer evaluates and before making a decision, investigates and only if they are confident, they buy.
That is why if we try to sell directly, without making our company more known or sending valuable material, we will lose potential customers. This is where email marketing must be used as a sales funnel to attract, convert and retain customers.
Therefore, in our email marketing strategy we must define 4 stages: acquisition, nurturing, conversion and retention; which are directly related to the phases of the buyer’s journey.
4. If it’s time to sell, focus on the benefits
Ask yourself: What features or benefits can you identify with?
Mentioning benefits helps your customer feel the need to cyprus phone number data purchase a product or service. Keep in mind that just as our company can be impersonal, so can our products. Features only tell customers the features of what the brand managed to produce and bring to market. However, benefits convey what our creation can do for them.
5. Avoid your emails ending up in the spam folder as much as possible
Getting our emails into the inbox so they have greater singapore data visibility is essential, and although it is unlikely that we will achieve this at first, we must make an effort to achieve it. Imagine, those who are considered spammers only receive 1 response for every 12,500,000 emails they send. Avoid falling into this bad practice at all costs!
6. Deliver on your content promise
There is nothing more serious than deceiving people online, as one of the things that many businesses like about this reinforces the old idea of: “it is better not to buy online, you run more risks than in the physical world.” That is why you must take care of your image and whenever you promise to deliver something to your audience, be sure to deliver it.