For any business owner, it’s a sign that even the most potential leads never turn into customers. However, if you do something to nurture your leads and build a strong relationship with them, you can get 50% more potential customers willing to buy from you.
For that, you don’t need to do more promotions to get more leads. All you have to do is nurture the existing ones, build trust, and eventually convert them into a sale.
We all act the same way when we shop. We like a product or service, but we want to know more. What if there’s a better price, color, model, or size range to choose from? Sometimes cyprus phone number list we come back to make a purchase, and sometimes we choose somewhere else.
Many of your potential customers get stuck at the beginning or middle of your sales funnel. Encourage them to go further and you will increase your revenue and gain loyal customers.
This article explores how to nurture leads and encourage them to buy from you instead of a competitor.
How to identify hot leads?
A lead or potential customer is someone who has been interacting with your business through your online store, social media, and other marketing channels. They are nurture your leads already interested in what you sell, which increases the likelihood that they will buy from you.
How to generate leads? You need to meet customers’ needs, how to do influencer marketing for genz offer solutions to their problems, provide incentives, choose the right keywords , communicate with your audience, and include forms on your landing pages to collect information – there are many methods.
Then, you will have to feed them.
Lead nurturing examples include various campaigns such as welcome, promotional, educational, retargeting, and more. It can be anything that builds the relationship and encourages the visitor to learn more and choose you.
Not all leads are 100% ready to buy. Some have questions, and others are concerned about delivery, payment, quality, etc. By answering all potential questions up front, you help potential customers move from the awareness stage to the decision stage.
This is where lead nurturing in ecommerce comes into play.
What should you check before nurturing your leads?
Before you consider lead nurturing, you need to make sure your website is working well. All buttons and links should work and load quickly. You don’t want a sloppy redirect, broken URL, or payment issues to ruin all your nurturing efforts.
Here’s what you need to do to be successful:
- Fine-tune your technical SEO (search engine optimization). This means that your website is mobile-friendly, free of broken links and 404 pages, and loads quickly. To check all of these parameters and more, use SE Ranking
’s On-Page SEO Checker and get actionable recommendations on each issue found. You can examine page metadata, URL structure, content, images, keywords, whatsapp filter links, speed, etc. and catch all errors with this tool. You can also check your Shopify website and see if it meets on-page optimization best practices.
- Add Search functionality to your website for better navigation. If you’re an online store, it allows you to filter search results, search by category, and offer suggestions for products, categories, and other information on your website.
- Offer multiple payment options to reach a larger audience. Many people will abandon your website if there isn’t a payment method they’re familiar with. Visa, MasterCard, and PayPal are the basics, but try to find out what other services your target audience uses to improve the customer experience.
- Allow guests to checkout without having to create a profile. You can do this by including a button like “Quick Buy” or “One-Click Buy” to enable guest purchases.
Only after checking off all the points on the checklist, it’s time to work on lead nurturing.
How to nurture hot leads?
These are the five most effective ways to transform warm leads into sales.
#1: Create a seamless user experience in your online store
Make user experience your priority. To convert warm leads into buyers, you first need to provide them with something of value. This could be a fast-loading website with interesting content that answers people’s questions and encourages them to check out your products.
More on the topic of content: make it easy to read. No one reads the entire article to find out what it contains. Visitors scan the page looking for something that will grab their attention, such as subheadings, images, and lists.
In addition, it is advisable to create a system of internal links on the website. This will ensure a seamless user experience as potential customers will move from one article to another and eventually to a product page where they will make a purchase.
It’s also good to add external links, especially if they nurture your leads come from relevant and authoritative websites. But prioritize links from your website to help your target audience become familiar with and attracted to your brand.
#2: Take advantage of valuable content
For lead nurturing in ecommerce, you need to publish the right content. Articles, statistics, infographics, video reviews and tutorials, how-tos, etc., should nurture potential customers with knowledge and help them navigate the purchasing process by answering their questions.
Below are some recommendations that should be helpful:
- Define your buyer personas and understand each one. Don’t stop at one type of target customer; explore all types of people who might want to buy from you.
- Create multiple sets of targeted content to address the concerns, interests, and characteristics of each of your buyer personas. Make sure each of your potential customers finds what they are looking for.
- Use digital tools like BuzzSumo or Google Keyword Planner to research current topics worth highlighting. This allows you to create accurate content that will pique the curiosity of any potential customer browsing your website.