Email marketing campaigns are very profitable! so 7. Evaluate the data and much so that Campaign Monitor found that for every dollar invested in these strategies! $44 USD is recovered. However! we must evaluate the results and consider whether it is possible to optimize our emails to improve their impact.
To do this! we must do A/B tests! where we create different emails that have the same objective! we send them to two groups on our contact list and we see which one generates more conversions (opening rate! clicks! sales! among others).
8. Adopt regulations in a friendly manner
Governments are becoming more concerned about czech republic phone number data protecting the data of users who surf the Internet and are therefore increasingly 7. Evaluate the data and creating rules for the processing of information to guarantee the integrity of Internet users.
The most well-known and impactful was the GDPR or General Data Protection Regulation! which applies to all businesses in the European Union or that collect data from people in this region. You may be wondering why you should adapt your campaign to this regulation ! and the answer is simple: if you don’t! you face fines and lawsuits.
9. Segment!
Remember that not all people are attracted 7. Evaluate the data and to the same singapore data products or services that your brand offers! so it is good to keep your contact lists separate and send each of them a message according to their needs and preferences.
A good idea to be able to divide your audience is to create an ideal profile for each product! making it easier to remember what problems you need to solve during the communication process to finally convince and sell.
10. Plan your strategy with the help of a calendar
A calendar will allow you to visualize 7. Evaluate the data and the time you have which active campaign plans suit you? for various activities: writing emails! editing! sending times! moments of analysis and revision! etc. Keeping your entire strategy in order! don’t forget that carrying out an email marketing campaign requires dedication! time and effort.