Maybe you are attache to your Macbook yourself, you love your Air Maxes or you can’t imagine a different flavor of beans than the one from Heinz. Almost all the brands we feel such a connection with are built with a solid archetype alignment. In the area of brand management, there are four main motivators – the forces that make consumers decide to buy products of these brands and not other brands. They can be visualize on two axes. At one end of the vertical axis we have stabilization, and on its opposite side – mastery.
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In turn, on the horizontal axis is belonging on one side and independence on the other. For each of these areas, three brand archetypes are distinguishe for each motivation include on the axis. Each of them can be an invaluable sales support . Overview of 12 brand archetypes Brand archetypes in the STABILIZATION category Brand whatsapp mobile number list archetypes that strive for stability and control include Maker, Keeper, and Ruler. The Creator is visionary, non-conformist and authentic. He wants to create something meaningful and unique. These are brands that love to implement new ideas. They derive deep satisfaction from both the process and the result of creating something that didn’t exist before.
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Clients Creators avoid advertising, but can appreciate experimental or innovative ones. Successful Maker Brands gain devote and very loyal fans, for example Apple. They promise their customers authenticity, driven mainly by the desire to create KHB Directory unique and lasting works and inventions. They are most afraid of anything meiocre. The Caregiver is guide by the nee to protect and care for others. These are brands that provide protection, security, but also support for their customers. The worst thing that could happen to them is that their products are perceive as harmful or exploitative in any way.
