Stop focusing on the aesthetic and perfectly curated content of Millennials, for GenZ it has to be real . They want a brave, strong How personal is voice that shows its face and doesn’t change opinions like a flag in the wind.
While Crocs used to be uncool and relegated to the garden, the rubber shoe is now absolutely on trend. The brand has managed to appeal to Gen Z with humor and a certain amount of self-irony:
Entertain the GenZ
As important as social responsibility belgium whatsapp data is, life is not all serious and GenZ is young. That’s why they won’t get very far by painting a bleak picture. So convince people with solution-oriented, positive posts that are also How personal is entertaining. Use TikTok videos or Instagram Reels for this, GenZ responds particularly well to these.
Kolsquare tip: Combine rich and informative content with entertainment. How can you create fun and entertaining tutorials?
Nurture your community
“We’re all in this together” – GenZers 3. provide value before selling want to belong . They want to feel like they are part of something, because only together can we change the world for the long term. Gather brand ambassadors and followers around you and your brand, start a How personal is challenge, use CAT or get involved in a good cause.
Above all, communicate authentically and personally. Encourage dialogue and exchange on all channels and work with creatives, artists or activists to do so. “[Find] people who you believe can serve as ambassadors and use their networks in a way that feels less profit-oriented and more authentic ,” says Larry.
About Kolsquare
Kolsquare is Europe’s leading influencer marketing platform, a data-driven solution that helps brands increase awareness and sales through authentic content collaborations with inspiring KOLs (‘Key Opinion Leaders’).Our innovative How personal is technology uses AI and Big Data to identify the best KOL profiles, create How personal is and manage marketing campaigns, analyze results and analyze competitors – all in one tool.Kolsquare works with hundreds of international clients (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Vinted, and many more) and offers access to a comprehensive book your list database of KOLs, covering How personal is all profiles with more than 5000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. Intuitive automation software, big data, and a range of add-ons and integrations (e.g. Shopify) optimize the workflow and enable brands and agencies to efficiently find the perfect partner for their target group and ensure lasting ROI and brand awareness.
Kolsquare is a registered B Corporation. The company donates 1% of its revenue to non-profit organizations and is committed to responsible use of social media and influence.
Since October 2024, Kolsquare is part of Team.Blue, a leading digital enabler. I therefor for enterprises in Europe, consisting of over. I therefor 60 successful brands in web hosting, domains, e-commerce, online compliance, lead generation, and social media.