Sustainability is one of the most important key factors for the success of B2B companies today. According to a study by Akeneo, 61% of B2B Responsibility and Sustainability decision-makers surveyed said that the ethical origin and sustainable material of a product are crucial for the purchase.
Especially in the B2B sector
Where close and long-term customer relationships play a major role, a holistic sustainability concept that extends into all areas of the company is essential. Otherwise, the critical customer could lose trust in the products and thus in the company. In keeping with the motto “take a look at yourself”, B2B companies should pay attention to the slovenia number data following sustainable aspects:
- Reduce energy consumption in the company to save valuable resources
- Designing sustainable fleets for employees
- Always have comprehensive information available regarding the implied values
- When it comes to packaging, Responsibility and Sustainability consider organic materials as an alternative to plastic
- To enable the customer to use the machines in a resource-saving manner, offer a maintenance service
- Honest, authentic and trust-building interview with cristina garcía, native talents campaign manager communication in all channels, especially website and social media
Advantages of a holistic sustainability concept in B2B companies:
Responsibility and Sustainability There are various obvious advantages to consistent, sustainable action. Products from sustainable production justify higher prices while book your list resources are saved. In addition, there is a positive company image that promotes trust-building and customer loyalty.
Conclusion
The moral of the story: ethical B2B online marketing starts with the principles of the company itself and carries these outwards – honestly and transparently.
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