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Marketing automation pays off in the long term

Why? Personalization and individualization are making marketing measures and campaigns increasingly complex and time-consuming. A marketing automation system takes this development into account. Marketing automation The one-time effort to set up the system and set up the automated processes and marketing campaigns can be large. But the hours of work saved in the long run and the simplification achieved quickly justify the investment.

Not only does the collaboration

Between sales and marketing improve, but so does the interaction between companies and agencies. In addition, good ideas for networked B2B campaigns consisting of search, social media, website and email, which were previously not usa number data technically feasible, can now be implemented more quickly and easily.

Conclusion

What was still in its infancy years ago is now your brand? coming of age. Marketing automation can be used in lead generation, Marketing automation  in the maintenance and retention of leads and existing customers and contributes to increasing sales in B2B online shops. Marketing automation therefore also has enormous potential in the B2B sector to take marketing to a new level of success.

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