As many of you already know, there are many terms in the field of digital marketing. We could even put together a
complete dictionary with a list to keep you up to date with all the most important or most recent concepts in a future
article. But for now, in this post we are going to review what a Lead Magnet is and how to use it to work as an attraction
magnet in your marketing and sales efforts.
All of this is to meet the goal of increasing subscribers, for your newsletter, for your blog or for any of the other sources of
quality content that you can have on the internet to offer to your visitors, prospects or future clients.
What is a lead magnet?
Basically, it is free content, mostly premium, meaning well researched and supported, relevant to your audience, and
above all, quality. You offer this type of content in exchange, egypt phone number list ince visitors leave their personal
data on a website. We have commonly seen it as a technique to collect data on blogs and websites.
What are the benefits of a Lead Magnet?
They are different. First of all, with them you can attract potential clients for the company, if you offer content related to
the products and services. They are easy to implement facebook account but use the platform less and free of charge, you
just have to educate, inform and explain how your brand works or benefits everyone and leave it for free download (premium content).
As the name suggests, it is a magnet of magnetic attraction for potential customers to find you on the Internet.
What steps should you follow to generate a Lead Capture strategy?
1 | Start by getting to know your audience and discover what they really need. You have the option of conducting surveys
to get to know them in depth, this can be very helpful, then you will have to examine their comments. Analyze and get
detailed reports of your Email Campaigns in your content management tools. All of this can help you make more effective
decisions to handle communications with your audience, and you will obtain results based on the results.
2 | Create a content base that is useful and that also helps your audience solve problems. You can also generate material
that they find fun or entertaining. Take advantage and develop articles , including storytelling, to increase your
reputation, make your audience aware of your brand’s history, create more engagement and educate your prospects.
3 | Create a timely, attractive and direct landing page . You can use these pages to collect data from your new subscribers.
4 | Collect data in posts. You can modify the amount of whatsapp filter data you ask for in a Landing page, depending on the life cycle stage of your future client. When you offer a gift, you do not force contacts to receive information from you, so it is important to clarify that by subscribing, they will be receiving content or commercial communications from you.
5 | You can send a thank you page to the email, and at the same time display an Email confirmation reminder. Telling everyone that they must confirm the Email (double opt-in). Send a Confirmation Campaign that is explanatory and clear.
6 | Create a thank you page. A landing page confirms quality leads the subscription, which can be viewed on the same page and not via email.
Ultimately, what we want to do is get them to take the first step, because the ideal is to motivate subscribers, leading them to increase interactions and comment.
Examples of effective Lead Magnets
- Free training (Webinars)
- Templates
- Checklist
- Reports
- Tutorials
- eBooks
- Infographics
- Guides
- Exclusive videos
- Free trials
- Discounts
Interested subscribers appreciate receiving useful information that surprises them, so work on that. For example, when you have a new product or service, send it to your subscribers first and mention that they are the first to know about it. Send them freebies as well, ask if the product was useful, and you could even help them learn about the different benefits they can get from your “gift.”
If you manage to develop these effective lead magnets, you will surely increase the qualified contacts in your Database.
Importance of Email Marketing to use Lead Magnets
Email marketing is one of the most efficient tools when it comes to transforming leads into customers or building loyalty after they have made a conversion. Actions quality leads through this channel are essential to effectively work on lead nurturing. This tactic will also allow you to establish a long-lasting relationship of trust with subscribers.
In this way, lead magnets are the beginning of a strategy aimed at changing, through email campaigns, these prospects into real customers who buy your brand and want to know more.
To achieve this, the key is to always deliver useful and interesting content to your contacts. Also remember to segment your database and use workflows, automation campaigns or subscription confirmation campaigns, for example, so that your subscribers have no doubt that they have done well and that the process is complete.
This piece could contain a summary of all the benefits they will get by joining your database and, if you add any other marketing action (an offer, invitation to other content, etc.) don’t forget to include a CTA to draw more attention from the user.
Once you have obtained quality leads thanks to your lead magnets, you will continue using email campaigns to inform them about your latest content, increase the traffic of visitors to your site, and then convert them into new customers.