According to a recent report on inbound marketing and consumer habits, about 51% of B2B buyers rely on content to make their purchasing content in inbound marketing decisions . And they’re specific: they want content that’s interactive, concise, and educates—rather than just sells.
Another interesting number that reinforces
The importance of inbound marketing-based content in sales: 47% of buyers had three to five contacts with a company’s content before engaging with a sales representative.
At this point, you may be wondering: how can your company’s sales team become a trusted source of relevant content, while increasing your brand reputation and your company’s profitability at the same time?
The answer lies in mapping
The content generated by your marketing team at each stage of your customer’s buying journey. To do this effectively, learn more below.
The right content at every stage of the buying journey – according to inbound marketing
Nowadays, it is important to clarify that denmark telegram data producing quality content is essential – but knowing the right timing is one of content in inbound marketing the indicators that define its relevance to the public.
See below how your content production and inbound
Marketing team should plan actions according to each stage of the purchasing journey :
Awareness
A common approach in outbound marketing is cross-platform compatibility and syndication capabilities to be very salesy and aggressive right from the start. However, new consumer habits show that today your customer wants to be treated differently: only 19% of buyers want to be approached by salespeople during the awareness stage of their purchase journey.
This is one of the inputs of inbound marketing
At this point, your company should invest in materials that serve as bait to attract potential customers to your website, products and services.
Content pieces such as white papers (material find list focused on the dissemination of company data and/or case studies), e-books, blog articles , social media posts, checklists and other resources can be published on your website, so that this audience can consume them in their free time.
A good place to start is to produce content
Based on the most common questions your customers ask your sales team. This allows you to quickly produce relevant information without much research effort, while simultaneously increasing the perceived value of your company as a source of information.
Consideration
At this stage, potential customers begin to see your company as a possible solution to the problem they are facing.
This is the right time to provide
Them with content that helps them evaluate your company and the effectiveness of your products in addressing their pain points.
At this stage, the argument must speak directly to the people your company.