How to make a successful Instagram for your business: Instagram began its journey in 2010 and since then, the number of users, who use the social network to share photos and videos, has grown exponentially.
This has sparked the interest of companies
Who have seen the platform as a powerful channel for promoting their brands and interacting with their audience. Mark Zuckerberg, CEO of Instagram and Facebook, states that “an Instagram user spends an average of 21 minutes a day on the app.”
It is estimated that today more than 15 million companies
Have a presence on Instagram to the point of gaining a specific tool . But how can you get the best benefits from the platform? And for which successful Instagram for your business companies does it really deliver results? Find out the answers in the following article.
Benefits of Instagram for your business
There is no doubt that Instagram is a useful tool for telling stories about your brand and positioning it in the consumer’s mind through images.
The network is a powerful digital marketing tool that:
Increases brand visibility : visual content allows for a more active response from the consumer;
Encourages engagement with your brazil telegram data audience : a Fortune 500 study states that Instagram is the social network with the highest percentage of interaction between brands and users – 30% of people like at least 10 pieces of content every day;
Humanizes brands :
Allows your company to provide a new and choosing a niche: finding your profitable corner more emotional perspective on its products and services, through its “lifestyle”;
It gives you more information about your target : Instagram allows you to actively listen to your consumers, knowing the content that interests them and opening up new ways of approaching your target;
Communicate with new audiences : 70% of Instagram users have searched for a brand on the platform. 41% of users follow a brand on Instagram to receive special offers;
Provides spontaneous publicity :
Positive comments on a company’s posts or a successful Instagram for your business post by a user or influencer about the company’s products are social proof – a kind of word-of-mouth advertising. The best type of publicity any company can get.
But to enjoy all these advantages, your company find list needs to have effective Instagram management – whether done internally or through a digital marketing agency . Check out the following topic to learn how to do this.
How to effectively manage the account?
It’s important to start off on the right foot – and your username is the starting point for a successful Instagram strategy.
The ideal is to be as simple and plausible as possible: put the name of your company. If this user is already taken (for whatever reason, there are very rare people out there), make simple variations so that users can easily find you. Something like the name of your company and the area of activity. For example: our user is @up2placedigital , but it could be something like @up2place_mkt.
The account description should briefly explain successful Instagram for your business what your company is doing and, if possible, with a call to action , as you can insert a link to your company website and bring traffic from the social network.
Additionally, your company must also:
Know your audience – to develop a content strategy, it is essential to know your audience well. Who they are, what content they are interested in, what their needs are and how you can add value to them with your company’s images and videos;
Design a strategy – it is essential to design a successful Instagram for your business company’s social media marketing plan and see how to integrate Instagram into other actions.
Observe what the competition is doing on
This social network, find a way to integrate communication and remember to measure and analyze the results at all times;
Create a content calendar – every content marketing plan needs to be well-organized. A content calendar will be a very useful tool to strategically distribute the topics and types of content throughout your campaigns.
In addition, choose the most appropriate days and times to publish.