Having a good WhatsApp marketing strategy can be a great alternative to convert leads into customers and maintain a great relationship throughout the prospecting and sales closing process.
However, many people are still unaware of the power this tool has to boost money making in their business.
With that in mind, we’ve this comprehensive article to explain what WhatsApp marketing is, how it works, and how you can build a successful strategy. Keep reading!
What is WhatsApp marketing?
Marketing is the name given to the set of actions that aim to present a product in a way that encourages its purchase .
WhatsApp marketing is nothing more than applying this set of actions when using the online messenger.
In other words, you can send messages to your customers and parties presenting your products and services, leaving the door open for their purchase or hiring.
How to do WhatsApp marketing?
To create a WhatsApp marketing strategy, you to know your product well, have a list of people in receiving your communications, know how to communicate well and, of course, a tool that will help you carry out these campaigns.
Having an automation tool on WhatsApp is very important to accelerate the results of your strategy and make you earn money faster .
We’ll explain how you can take advantage of this feature later.
WhatsApp marketing strategy
Building a solid and compelling WhatsApp marketing strategy is key to successful messaging.
In this context, you denmark whatsapp number data to pay attention to 4 main pillars: type of business, sales funnel, content and metrics .
Below we explain more about each of these pillars!
Business type
There are different types of business nowadays:
Marketing of products for fast consumption
Infoproducts.
Each type of company has different characteristics and this must be taken into account when creating your marketing strategy on WhatsApp.
If you sell physical use google adwords to sell more and expand your revenue products and have a service point in your city, you to think about actions that bring these people to your store .
However, if you are operating in the information product market, the entire path is digital and you to involve those in your product in a context of security and necessity.
So, before you get about your type of business, the type of product or service you sell, how people will buy from you and, of course, what the objective of your business is .
Our tip is to put all of this on paper, as the answers to these questions may seem obvious to you, but they are not always well in your mind or clear to your employees.
Sales funnel
After analyzing your business, it’s time to think about the path your potential customer will take to reach you. The WhatsApp sales funnel is a way to design this path in stages.
This funnel is generally divided into 3 stages: top, middle and bottom
The top of the funnel is usa lists that stage where the customer doesn’t always know they have a problem until you show it to them .
On WhatsApp, for example, this stage of the funnel is that initial approach, where you to understand a little more about that person’s life to find ways to lead them to the problem that you solve.
The middle of the funnel is the stage where your customer discovers they have a problem and starts looking for ways to solve it . On WhatsApp, this stage can be as the moment when the customer has the most questions about a certain subject.
The bottom of the funnel is the moment when the customer is looking for someone or a company that can solve their problem . This stage, on WhatsApp, is the moment when you sell your service/product.