Poor SEO performance
With all this data from Screaming Frog, you want to find pages that have zero sessions, zero clicks, zero impressions, and zero backlinks.
If you see a bunch of big zeros in all of these n iran telegram data columns, it’s a good indication that adjustments are needed for that particular page. It might need to be upgraded or optimized.
Maybe it’s ripe for more topic authority, internal linking, or links of any kind.
Be that as it may, improvements are undoubtedly necessary.
Every time I spot a poorly performing page, I immediately ask myself: Does this page need to exist?
Delete & leave 404
If the answer is no, I’ll just delete it and let it be a 404.
But if its existence is justified, but it doesn’t target why 4: why was there a role mismatch and a lack of a particular keyword well, I’ll probably rebuild that page—upgrading it, optimizing it, finding a new angle, and just making it substantially better—before I get backlinks to see if I can actually rank that page.
Internal linking opportunities
Internal links are vital for improving crawling and indexing and, most importantly, for sending links to prominent pages on your site.
Internal link coverage
Unique internal links are also very important, i.e. how many actually go to those pages. If you find pages with no internal links at all (and generally b2b sale lead tons of missing internal links!), you have clear candidates to decipher why this is happening. Sometimes, it’s just complete negligence or perhaps a symptom of poor topic authority.
Regardless, if you see a lot of pages without internal links, it usually means you need to create more assets to actually build internal links – and thus significantly improve your SEO performance.
One main keyword per page
In most cases and as a best practice, you will want one primary keyword per page.
3.
Optimizing content on product and category pages is crucial.
Includes:
- Add keywords to texts, titles, and meta descriptions.
- Rich product descriptions : Create original and detailed content for each product, avoiding copying from supplier catalogs.
- Image optimization : Add descriptive alt tags and compress images to load faster.
- Internal linking : Create links between product and category pages to strengthen your eshop structure.
This way, you enhance the relevance and clarity of your website for search engines and users.
You don’t necessarily need 2,400 words here, but we want to at least aim for a range between 1,000 and 2,800 words.
Let’s assume that there is room for improvement based only on the number of words (without even considering the type of text).
In this case, we need to first reduce this gap before looking to incorporate keywords into the content – by adding the selected keywords to the short description of your content and then developing the content based on relevant ideas.