Creating topic authority
Topic authority shows Google that your e-shop is a source of reliable information on a specific topic. To achieve it:
- Write blog content : Provide guides, product iraq telegram data reviews, and informative articles related to your products.
- Create manuals and user guides : Showcase your knowledge with content that covers your products and customer needs in depth.
- Answers to frequently asked questions (FAQ) : Include an FAQ section to answer basic customer questions, adding further value.
Make sure you update the posting date whenever you make significant changes.
5. Optimize for Google’s EEAT
So what exactly is Google EEAT?
The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness . EEAT is an important what is the “5 whys” approach for a root cause analysis? factor that Google uses to evaluate the quality and trustworthiness of a website’s content, especially when it concerns sensitive topics like health, finances, and security .
- Experience: This refers to whether the author has direct experience or personal knowledge of the topic.
- Expertise: It relates to the writer’s b2b sale lead specialization and whether they are an expert in their field.
- Authoritativeness: Refers to the reputation and authority of both the author and the website in the specific field.
- Trustworthiness: It is the credibility of the content and source, that is, whether the information is accurate, truthful and reliable.
EEAT is particularly important for SEO, as it helps search engines understand which content is valuable and which is not, improving the ranking of quality websites.
That’s it! Don’t overcomplicate it and avoid generalizing. Don’t be afraid to really have an opinion!
This is very important because it adds depth to your content and, most importantly, shows Google that it’s not just some rehashed nonsense – it’s actually legitimate.
So, it is clear that this content is very high quality and reliable in all areas, which is the ultimate goal for your own website as well.
6. Utilize the reverse silo technique
In short, most of your backlinks should be aimed at linkable assets, with your website also driving link equity to other critical pages using internal linking.
Just remember that “a rising tide lifts all ships,” which means that promoting backlinks to a page will improve the overall authority of the site – improving the performance of other pages in return.
7.
Going back to the idea of reverse siloing, you need to create elements that can be linked to: that is, you need pages that people actually want to link to.
Category or product pages are rarely linkable, so most of your backlinks should go to your homepage and high-quality content.
Here are some examples:
Create ultimate guides
Writing the most comprehensive guide to a specific topic works very well in industries where this is not overkill.
For example, if you try to put together the ultimate guide to backlinks in the SEO industry , you will (unfortunately) likely fail due to the sheer saturation of the topic.