In order to correctly apply marketing techniques and generate the greatest possible sales volume, we
must understand and study the entire product development process, from obtaining the raw material
until it reaches the hands of the customer. This is why it is necessary to study the supply chain.
In this article we will provide you with all the necessary information about the supply chain, its
phases, importance and how you can implement it in your marketing and Digital Marketing strategy .
What are you waiting for, keep reading!
What is the supply chain?
A supply chain is a set of elements, activities turkey telegram data and/or facilities that allow
companies to have an ideal organization for the development of a product or service and distribute it
in such a way that it reaches and satisfies the needs of the final consumer.
There may be different participants, such as:
- raw material producers;
- production;
- transport and logistics;
- warehouses;
- sellers (retailers or wholesalers).
Therefore, the supply chain is the planning, organization and control of the activities
inherent to the production of the final product .
From the beginning of the chain, the entire product production process must be planned and
managed correctly, in order to generate the best positioning for it in the market.
What is the difference between supply chain and logistics?
Before we can differentiate between “for landing page split testing to be an effective use both concepts, we must first know, what is logistics?
Logistics is responsible for planning, developing and controlling the flow of products at all times and
supervising their delivery at a specific place and time.
Now, know the differences!
They offer different services. Logistics tries to offer better services with the lowest possible cost
scheme.
The supply chain starts from the beginning of the process (obtaining raw materials) so that
everything is of good quality and at a low cost, so that all subsequent prices are as economical as
possible, such as, for example, the price of logistics.
Regarding organization, logistics ensures that products are distributed in the shortest possible time
. The supply chain is responsible for controlling the timing of all processes so that logistics does not
fail.
In terms of delivery, logistics ensures that products are delivered on time, while the supply
chain is concerned with improving not only delivery times but also those of other activities.
This is how we can realize that logistics covers a segment within the supply chain.
What phases does the supply chain have?
A supply chain is made up of 3 phases:
Supply
It consists of the way in which find list the raw material is obtained (where the material comes from, how it is obtained and the time it takes to reach the place where it is required), with the aim of transforming it into the final product.
Manufacturing
It is the preparation or production of a final product from raw materials obtained through a series of mechanisms.
Distribution
It is responsible for the shipping or distribution of the final product to the stores, where it can reach the hands of the final consumer .
To the extent that work is carried out in an integrated, innovative manner and with constant communication between suppliers and customers, the product or service will be able to reach the hands of the final consumer correctly.
Why is supply chain important for marketing?
Now, I’m going to tell you why marketing depends on a correct and well-developed supply chain.
First of all, marketing (also known as marketing or merchandising , has as its main objective to generate the greatest possible amount of profit by studying and defining the market in question.
In the marketing scenario, the supply chain plays a fundamental role, since, by correctly executing the entire process, it will allow the company to obtain quality goods and services that will provide different benefits:
- good market positioning;
- entry into new markets;
- customer loyalty;
- higher rate of extraordinary profit.
However, it is not only about the final product itself, but also about the correct distribution and delivery of the product until it reaches the hands of the final consumer by the company through the distribution channels , which, in marketing, is called the place .
If we want to generate the most profit, we must win over the public!
To achieve the above, a balance must be achieved between product, price, place and promotion , which is a marketing strategy that must be studied by companies from the first step of the supply chain, in order to achieve the greatest number of sales possible.
Analyzing and planning the entire process of obtaining the final product will improve the effectiveness of your applied marketing technique. Put it into practice!
How to implement supply chain in Digital Marketing?
To implement the supply chain in Digital Marketing, it is essential that the companies or organizations involved in the process keep pace with the ever-changing technology to improve their services and achieve the digital transformation that all current markets demand.
Adapting to new technologies gives you an advantage over the competition!
It is no mystery to anyone that online businesses are gaining a strong foothold in the markets, where e-commerce is becoming increasingly stronger. After all, who hasn’t seen a product on the street and tried to compare its price via an online product sales page?
This is how companies, by integrating into web pages and/or technology in general, can generate leads and, with a good marketing and sales department , be able to position themselves firmly in the market.