This integration is a basic requirement of commercial management, and it is necessary because it
transforms into benefits, that is, it achieves objectives and obtains greater profits through a
magnificent marketing and sales strategy.
These strategies have the same objective: to get the customer to buy and for the
company to prosper , which is why both must be developed in total synchrony.
Defines the brand’s communication tone
The brand is the expression of your saudi arabia telegram data company, it is what defines it, what
differentiates it from the competition and it will depend on what you want to project and which audience you will target.
So you must be very clear, in transparent waters for all members of your company, about what you
want it to project from its beginnings and throughout its history.
Allocate a budget for actions
Many companies, in their eagerness this idea was implement to position themselves or launch
campaigns that can generate quick results, tend to use their budget incorrectly or on actions that do
not generate benefits.
To prevent this from happening, you must first clearly define each stage in order to allocate resources
and then act according to the established parameters. We will explain this more clearly below.
To effectively achieve your marketing plan objectives, follow these steps to define your marketing
budget:
1. Define what you will need
If you have already defined the find list total amount of resources allocated to the area, you must determine in detail what it will be used for. For example: software, public relations, online media, print media, traditional media, events, associations, blog content, among others.
2. Make an estimate of the expenses in each one
With the areas already defined, divide the budget according to their level of importance.
3. Make a budget document
To keep everything under control, it is best to prepare a document to convey general information and also a breakdown by month.
Finally, this budget and the entire marketing strategy will only be effective if management methods and techniques are taken into account to control the actions.
It is essential that from the beginning you clearly define the metrics and indicators that you will take into account to determine the level of efficiency of all activities.
Define a SMART goal
Like any strategy that is started, a marketing strategy is not so different, it must include objectives.
Whether they are internal to add value to your company or are related to the product or service you are going to offer, these must be SMART, English translation of:
- specific,
- measurable,
- reachable,
- realistic,
- and precise in time.
For example, you might decide that content marketing is a tactic you’ll use to build brand awareness, that you’ll have 4 articles on your blog within a one-month period, and that this is achievable because you have a dedicated person for this.
You can also consider creating an offer on your product or service for a limited time and that you have the resources to meet the demand that this implies.
Define your own SMART goals with Rock Content’s free template. Download it now!
Choose the best strategies according to the types of marketing
Depending on the channels used by your target audience, ideal client or buyer persona, in addition to the characteristics of the promotional strategies, the options are diverse, taking into account that there are several types of marketing .
These are:
- Online : involves tools from the online environment, for example, social networks, search engines, Content Marketing strategies and more.
- Offline : sales strategies through traditional media such as television, radio, press, among others.
- Interactive : set of strategies that transmit content in which users can actively participate to indicate their preferences.
- Direct : With information from databases, direct communication processes can be established via email, SMS, calls, and others.
- Indirect : Subtly insert promotional messages into content within television shows, movies, games and more.
- Mass : there is no segmentation, it simply tries to distribute the content or promotion to the largest number of people.
- Content : This involves establishing strategies that attract the attention of potential clients through content that provides value and satisfies their information needs.
- Segments: identification of groups that share tastes and interests related to the product or service. Also, with characteristics such as geography, purchasing habits, among others.
- Niche: a much more specific segmentation, defining small groups of people with special characteristics.
Expand your acquisition channels
If you offer a product or service and people usually come to you by referral, consider offering incentives for people who are going to interact with your brand for the first time.
Reach them through other means, do market research to understand their habits, and of course, never forget to consider creating a buyer persona to do so.
Define a time for this strategy
You may think that you have found an effective strategy that is giving you very good results. If so, always analyze the results and think about how to not only bring in more clients but also keep them over time.
If not, review what could have gone wrong within your strategy, what you failed to consider or do to reach that result.
Analyze the results
Every strategy must be evaluated at some point; one of the benefits of e-marketing is precisely that it facilitates this measurement and that data can be used to think of improvements.
If you want to visualize the ROI (return on investment) of your strategies, this step is essential.