According to our experience, these tools are most effective for the systematic work of marketing, to calculate the cost of selling on the Internet. Attract customers to the website In order not to duplicate everything that has been said about attracting customers to an online store, I will go through the main differences in attracting customers to and focus on the differences Because the concept is the same. So, the main difference is that for an online store, there is enough traffic for targete queries, because the result of a conversion is a purchase.
The audience is much narrower
Everything is different on websites. After all, the result is an application. She is not allowe to bring money. Moreover, if we look at the b2b sphere, and the questions are more varie. For example, if you are in the business of implementing business Ukraine Email List automation tools, how exactly customers are googling it is a very big mystery 🙂 Therefore, if we talk about b2b sites, SEO works best. After all, you will always be at the top of Google, but whether advertising will bring customers today is a big question Why? It is easy.
A lot of competition
If there are few requests, and there is (for example, through the request “order a turnkey PR campaign” – then advertising will cost money all the KHB Directory time. About 15-25 hryvnias per click. In SEO – free. Of course, you paying for support But, let’s face the Truth, you also pay to put up ads, but there is still a budget, but not in SEO). For example, our company gets leads from Google for free. Because our site is at the top for targete questions. However, we advertise on Facebook. Because this is a different marketing channel, a different audience, which means even more potential customers.