Mobile accounts for 40 percent of YouTube’s traffic

When youtube was created in 2005, it changed how businesses and individuals shared how-to’s and opinion pieces with one another. Two years into Mobile accounts for  operations, the company struck a deal with…

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Advertisers are beginning to shift toward online video ads

Technology is changing the way many people are completing daily tasks, including how they watch television. Though tivo has been around for Advertisers are beginning  many years, subscriptions to digital video recorders (dvr)…

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Worth looking past the click through rate

In the online banner advertising industry, websites try to lure. Businesses to buy space on their domain because of the success. Of their “Click-through-rates.” while this metric is a great way to determine…

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Online marketing solutions made $62 billion

The internet continues to transform how individuals and businesses complete daily tasks like reading news and shopping, but a study from the direct marketing association (dma) suggests that big data will continue to…

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Targeted internet marketing is a complex index

Coming across online advertisements has become increasingly. Common and often, users ask themselves, “How did the website know. That I am looking for this product?” layers of tags and consent to third-party agencies…

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Multi platform delivery can increase high-quality impressions

Due to the accessibility of the internet on multiple devices, whether that be a tablet, cell phone or television, it has paved the way to deliver a well-rounded internet marketing service. Instead of…

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Why online marketing solutions and customer service mesh together

Online advertising may be on its way to becoming a more common way to find information on brands and sales, but there is more to the internet than that. Because of the world…

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The process of reaching your target customers

One of the biggest challenges of small business online marketing. Is finding and reaching out to the people who are most likely to become. Regular customers. So how do you connect with them?…

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Luxury brands reconsider aversion to digital marketing

For years, many luxury brands have said that the appeal of their goods went beyond simply owning the item. The experience of having access to an exclusive product, finding it and. Receiving personalized…

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College websites migrating to mobile

College media outlets around the country are noticing that an increasing percentage of their web traffic is coming from smartphones and mobile devices. According to the news website of the poynter institute –…

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Airline spreads Christmas cheer with elaborate marketing video

On monday, canadian airline westjet released a christmas-themed video that quickly went viral. Some observers referred to it as a sweet gesture, while others saw it as a public relations stunt. Either way,…

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Mobile technology fuels advertising growth

Advertising spending is set to experience significant growth in the next decade, according to zenithoptimedia’s latest “Advertising expenditures forecasts” report. The advertising services company says that global ad spending will rise from its…

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