It’s high time to improve the collaboration between sales and marketing and to use the potential of customer data and leads. It’s time for marketing automation in the Automated Processes and B2B Campaigns industry. In this article, we explain how B2B companies can benefit from marketing automation.
A more individual and personalized approach is necessary when customer contact becomes more digital
The larger the volume of leads, the more important the automated evaluation and selection of leads becomes for sales
Marketing automation becomes increasingly important the more the online shop contributes to annual sales
And automation becomes more important uganda number data the more leads you generate per month
Human and financial resources are limited
B2B communication is becoming increasingly complex. Marketing automation provides help
According to a recent study, lead generation and customer loyalty are the most important goals for digital marketing for B2B companies in 2021 (source: eMinded). Personalization and individualization of communication have been important drivers for optimizing marketing for years.
And this is exactly where marketing automation comes in. Marketing automation is a software-supported method for automating marketing influencer relationship management is so easy processes. While in 2016 just 7% of B2B companies wanted to introduce a marketing automation system, according to a study by wob, this figure has risen to 42% in 2021. Without a suitable system that combines CRM, email marketing and analysis, the above goals can no longer be achieved efficiently.
Reasons for Marketing Automation
From the perspective of B2B companies, the introduction of marketing automation in the B2B industry is extremely important for three main reasons. On the one hand, the focus is on improving the collaboration between sales and marketing. Automated Processes and B2B Campaigns On the other hand, the efficient use of human and financial resources plays an important role.
In addition, a system is needed to handle book your list customer and lead data and to manage campaigns for personalized and individual communication with the target group. The database must be valid and should always be up to date so that the work of the sales and marketing teams can be made easier.
Marketing automation is not an end in itself and is not a pure IT project. It is a marketing project and serves marketing and sales.
Jens Stolze, creative360
Marketing automation is not only important for lead generation and customer loyalty in B2B. Marketing automation is also indispensable for Automated Processes and B2B Campaignswith an online shop, as shop sales can be increased through marketing automation. This is particularly important because 20% of B2B companies want to generate over 50% of their sales online (source: Marketing Automation Study, wob).
Scenarios for Marketing Automation in B2B
There are three primary scenarios for using marketing automation.
- Used to generate and maintain leads for sales purposes.
- Use to maintain and retain existing customers.
- Application to increase sales of B2B online shops.
Marketing automation is used to generate leads, retain customers and increase the store’s sales.
Jens Stolze, creative360
Since most B2B companies already have a CRM system and/or . Linkedemail marketing system in place, this can be used as a basis for marketing. Linked automation purposes. Email marketing tools make it easy to create, manage and send various trigger emails. Linkedautomated mailing routes, email campaigns and important transactional emails.
If lead generation is the primary goal and the B2B company does not operate an online shop, the number of leads generated per. Linked month is the benchmark for selecting and developing a marketing automation solution. Practice shows that the smaller the number of leads, the more the benefit of an email marketing tool with automated processes. Linked to the CRM system is. Linkedthe more an all-in-one system makes sense.
Without an adequate marketing automation solution.