This new customer service feature is not just designed to add technology to your business, but also to think about your sales. In recent years, purchases made over the internet have grown considerably. As a result, companies are focusing on providing a different experience at the time of purchase.
With sales growing more and more, especially during these dates, it is important for the company to offer fast and efficient customer service. Therefore, if you want to know how to offer excellent customer service on Black Friday, keep reading.
How to automate customer service?
How to automate customer service?
As soon as a company starts to grow, it becomes necessary to automate its processes. When it comes to customer service, this automation is even more important, as implementing smarter processes can make a difference for your company.
After all, most consumers consider that receiving good service is more important than the value and quality of the products themselves. Therefore, it is necessary to keep up to date.
Use chatbots
Use chatbots
One of the most popular options for automating customer service on Black Friday is implementing chatbots . These are software programs created to communicate with a person, simulating an interaction.
This can be done through applications or platforms. Through chatbots, it is possible to meet a large demand at the same time, optimizing your company’s time.
Chatbot humanization
Chatbot humanization
For the company, it is important to understand how its customer likes to communicate. So, if you offer accessible and simple communication, you will give the feeling that the customer is talking to a human, and not an artificial intelligence.
Therefore, it is important to usa whatsapp number data invest in an identity for your bot. This identity serves to increase interaction with your audience. In addition, it helps to humanize robotic service.
Learn more about custom chatbots by clicking here.
Stability in the media
It is important that the customer has a good experience when providing service on Black Friday . It is common for a company’s communication channels to become congested and unstable on this date. Therefore, it is when content for inbound marketing works necessary to ensure that they function efficiently.
The most recommended means of communication is WhatsApp. After all, it is a free application, used by 99 million people in Brazil alone. It is currently one of the largest sales channels in the country, establishing relationships between companies and customers.
Stability in the media
The app has a version for companies, Business and WhatsApp API. Both have features to help automate company services, such as sending automatic messages, opening hours, address and catalog on the profile.
Using WhatsApp as a usa lists means of communicating with customers requires good practices to avoid suffering damage from the application.
For example, the WhatsApp API version does not allow you to send bulk messages. If you do this, it may be considered SPAM and your number may be blocked or lost permanently.
Read also:
How Can Whatsapp Automation Increase Your Sales?
How to Limit Sending Times for Automatic Messages
Train your team
Team training
One of the steps to prepare your company for this event is to train your team. Customer service on Black Friday needs to be fast and efficient. The team must be prepared to answer questions, even if the service is provided by a bot.
Therefore, the team needs to know the products and offers that are being made during the date. For this reason, it is necessary to carry out the Black Friday campaign in advance, explaining all the details and answering questions.
For automated service via
WhatsApp, catalog all your products and their respective details that are participating in Black Friday in the app.
This way, the customer will have access to the products. This helps a lot when negotiating, making it successful.
FAQ
FAQ – Frequently Asked Questions
Even if the service is done automatically, you need to have a FAQ. This is the acronym for Frequently Asked Questions.
It is necessary to separate frequently asked questions about the product offering to answer customers’ questions. To do this, think about the most common questions about the operation, prioritizing questions about payment, how it works, and delivery or implementation. Be objective in your answers and avoid long texts.