Do you think the quality of the content has improved?
The quality of the content that the influencers create is good. I see a difference with the new profiles who […]
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How have your campaigns on Instagram evolved over time?
As TikTok started to grow, Instagram started to focus on more dynamic content like Reels and Stories. What’s also changed
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Interview with Cristina García, Native Talents Campaign Manager
In a recent interview with Kolsquare, Cristina García, Campaign Manager at Spanish influencer marketing agency Native Talents, discussed the challenges
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Clear guidelines and creative freedom at the same time
You are looking for faces for your brand, but what is so great about influencer marketing? That’s right, influencers not
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IRM Tip Find the right KOL
This leads us to the five Kolsquare tips for optimizing your IRM, which we will now look at in more detail. But
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Influencer Relationship Management is so easy
Similar to a solid CRM strategy, targeted influencer relationship management helps you build strong relationships with KOLs and gain Management
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your brand?
Stop focusing on the aesthetic and perfectly curated content of Millennials, for GenZ it has to be real . They want
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How to do influencer marketing for GenZ
As mentioned above, GenZ is all about having a positive impact on the world, with 76% concerned about humanity’s impact on the
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Facebook account but use the platform less
Contrary to the assumption that GenZ stands out from Millennials and Boomers most because of their intensive use of devices,
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Guide to GenZ Influencer Marketing
Who is the target group of tomorrow? Of course GenZ, who are the first digital natives and therefore different from