- Collaborative filtering : This technique looks at the purchase history finland mobile database of customers with similar preferences and recommends products they have also purchased. You may have seen this before in the form of the “Customers also bought” section at checkout.
- Content-based filtering : This method examines the fea
- t
- ures of products that a customer has already purchased. For exa first last web developer/engineer mple, if your product requires AA batteries, the algorithm will likely suggest those batteries as well.
- Natural Language Processing : Artificial intelligence can also analyze product descriptions and user reviews, adding another layer of personalization to a customer’s unique preferences.
Together, these methods enable highly accurate recommendatio thailand data ns based on real data, increasing the potential customer’s chances of making a purchasing decision.
Image source: Walma
Chatbots seem to be all the rage, especially since the eagerl
y anticipated launch of OpenAI’s ChatGPT-4 in March 2023. Of all the exciting use cases for generative text programs, one application in eCom
merce is the use of customer service chatbots.
Chatbots can handle routine customer service tasks, such as answering frequently asked questions and handling customer complaints—all instantly. This allows human customer service representatives to handle more complex inquiries, reducing customer wait times and improving overall customer satisfaction.
What’s more, chatbots can use customer data to personalize their responses, making customer service tailored to each individual. As these programs become more sophisticated, one day your customers may not even know whether they’re talking to a human or a robot.
Similarly, you could implement chatbots into your business text messaging apps to increase productivity and reduce communication errors.
Personalized email marketing
Artificial intelligence is widely used in personalized
email campaigns to help brands send targeted and relevant messages to their customers. In fact, if you’ve ever received an email from a brand,
chances are it was powered by AI in some form.
How exactly? Artificial intelligence algorithms can analyze your browsing history and shopping behavior and create content that resonates with you personally. For example, once the AI detects that
you are a new parent, you are likely to receive unique and relevant special offers, such as discounts on baby clothes or strollers
Image source: email eticique.com
Additionally, AI can guide you in timing your email campaigns and ensure that messages are sent at the optimal time for maximum impact, such as when an individual customer has previously browsed
your online store.
By sending personalized emails related to a customer’s interests and needs, brands can increase open rates, click-through rates, and ultimately increase sales.
If you’re looking for another way to improve your website’s user experience, consider embedding your Instagram feed on your website. This gives your customers a glimpse into your brand’s personality and keeps them engaged with your content, even when they’re not actively shopping.