The launch of ChatGPT has been a huge success and has caused a stir in the digital world. This event marks a turning point in the use of AI (Artificial Intelligence) in multiple industries, including SEO (Search Engine Optimization).
Although this chatbot is not a direct competitor to Google, its creation demonstrates a change in how searches are performed and, therefore, a transformation in the optimization method that SEO professionals use. In this article we will analyze more about its use and how to take advantage of this technology, keep reading!
What is ChatGPT?
GPT Chat (Generative Pre-Trained Transformer) is a chat that uses artificial intelligence and massive amounts of data to create conversational interaction . The dialog format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, question incorrect premises, jamaica phone number list and reject inappropriate requests. A great digital learning model centered on language.
What is its value in content creation and SEO?
Because ChatGPT is capable of participating in discussions and writing automated texts, its value in creation is revolutionary, but also a concern for professional writers. The New York City Department of Education has already banned its use for fear of receiving “cheating” work.
The main use of this chatbot is as a search how social media content helps your strategy assistant, as it provides answers in concise formats , preventing people from searching for multiple results on different websites. That is, instead of checking a dozen blog pages and reading content that is not to the point, ChatGPT provides the concrete result in one place.
ChatGPT revolution We know, this all sounds scary, but it’s also a good time to rethink our methods of making content and the value that AI data offers for new creative structures.
Will AI kill SEO?
Every year these kinds of questions come up again and so far we have not been replaced by the “machine”. The Search Engine Journal team had the brilliant idea of asking ChatGPT this question, but to be more certain, we asked the same question in Spanish. This was the answer:
Great answer! Right? As long as people have tasks to complete, they will seek help and digital communication specialists will continue to be the bridge for that process.
AI isn’t going to take your job, but an SEO who knows how to use it will be the best prospect. Rather than a replacement, this is the ideal tool for search specialists. Here’s how to use it to your advantage!
How to use ChatGTP for SEO?
Below we share how you can adopt this technology to optimize the creation of SEO content.
Ideas in your keyword research
Those of us who write with SEO practices know that a semantic investigation of the topic is necessary. For this, we usually use tools such as the Keyword Planner, Answer The Public, among others offered by software such as Semrush and Ahrefs.
With ChatGPT you can do research faster by asking it to offer you relevant topics to target . For example, you can ask for a list of topics related to a keyword, its semantic whatsapp filter relevance, and related questions.
It is also a great help in ranking according to people’s search intent. It can even help you get translations, for example: “Translate the following keywords from <Source Language> to <Output Language> and output the results in a two-column table, with the keywords in <Source Language> in the first column and their translation to <Output Language> in the second.” All in one place!
Meta tag optimization and automation
You can request the creation of meta tags such as titles and meta descriptions with the characters required for each one , for example: “Generate 10 unique meta descriptions, with a maximum of 150 characters, for the following text. They must include a call to action, including the term “Main keyword in them”
Remember that although ChatGPT gives you options, you as a writer can enhance those options with your creative sense.
Find the usefulness of your content
ChatGPT revolution This chatbot can help you find out what a target audience is having on a topic, which will help you make your text useful. You can also ask for the sentiment associated with a text excerpt.
Develop and summarize texts
ChatGPT can help you correct spelling and grammar mistakes , and it can also identify repetitions.
Summarizing texts is another great feature, so it is possible to instruct this action with a certain number of words to obtain short content. You can also request the generation of a new version of a text and even ask it to provide you with sentences that reinforce your text and transitional sentences.
A great way to use it is to rephrase your text to reduce sentences that are too long or to improve difficult-to-read content. You can even ask it to find a suitable tone for your text that best suits your desired goal. Amazing, right?
SEO technical issues
On a technical and code level, this chatbot can generate structured data for your content, robots.txt file, .htaccess rewrite rules for redirects, and Hreflang tags to use as patterns for your site pages.
Beware of plagiarism and automation
Keep in mind that there are limitations like the fact that serving purely AI-generated content violates Google’s guidelines , so it’s important to highlight the “support” role here, rather than letting it run things completely on autopilot.
New, useful and creative content will always be the most rewarded! We recommend the following extensions and guides to make using ChatGPT easier:
- ChatGPT for search engines
- ChatGPT for Google
- The Art of ChatGPT Prompts: A Guide to Creating Clear and Effective Prompts
- Perplexity Ask anything
- Jasper’s Chat
- YourChat
What is our responsibility as SEO specialists?
As you can see, ChatGPT can do almost everything, but as we mentioned, it is up to you to use it to improve your content and speed up your work.
There are many other ChatGPT utilities that contribute to SEO work, now as professionals it is up to us to experiment, play and continue learning. Recognize the advantages it offers us and understand that this technology will continue to improve, but do not be afraid, remember that critical and creative sense continues to be the pillar that offers that added value that no robot can match.