You are looking for faces for your brand, but what is so great about influencer marketing? That’s right, influencers not only get creative freedom a lot of attention, but also impress with their expertise in the respective niche. Use the knowledge, the findings and the insights and be open to feedback and ideas.
It is important that you communicate china whatsapp data your ideas and goals for the marketing campaign clearly and directly, but you also need to be realistic and, above all, respectful with your expectations. Some projects are more complex and creative freedom time-consuming than others. This can only be discussed through open dialogue. This is the only way to create a fair and long-term partnership that is sustainable through fair compensation and a clear contract.
Find out everything about safe price negotiations and appropriate compensation for influencers on the Kolsquare blog.
IRM Tip 5: The overview is the be-all and end-all
No success can be measured 10 tips to improve your inbound marketing funnel without data, so it’s important to stay on top of your influencer marketing campaigns. So track KPIs and reports creative freedom on content posts, total spend, revenue, or conversions for each of your KOLs.
As is usual for CRM, every IRM strategy also includes the analysis and segmentation of your influencers. Which KOLs bring in the most sales? The highest ROI? The best media value? Who is not performing as you creative freedom would have hoped? In general, you can then evaluate who you want to continue working with and which influencers you should part ways with.
About Kolsquare
Kolsquare is Europe’s leading influencer book your list marketing platform, a data-driven solution that helps brands increase awareness and sales through authentic content collaborations with inspiring KOLs (‘Key Opinion Leaders’).Our innovative technology uses AI and Big Data to identify the best KOL profiles, create and manage marketing campaigns, analyze results and analyze competitors – all in one tool.Kolsquare works with hundreds of international creative freedom clients (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, El Corte Inglés, Vinted, and many more) and offers access to a comprehensive database of KOLs, covering all profiles with more than 5000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube. Intuitive automation software, big data, and a range of add-ons and integrations (e.g. Shopify) optimize the workflow and enable brands and agencies to efficiently find the perfect partner for their target group and ensure lasting ROI and brand awareness.