If you love the world of marketing, you know that staying up to date is essential. In the following guide, we will share with you the digital marketing trends that are essential for implementing your strategy.
We are constantly updating this guide, so the proposals you will see are for 2024 and the future, take note!
What is digital interaction?
Engagement is very valuable and is a trend that you will need to incorporate in the coming years. Adding interactive elements like quizzes, polls, games, and calculators to your content will help you capture attention and engage people on a deeper level .
Gamification uses game-like elements to engage and entertain audiences. Whether in education or e-commerce, gamification allows you to increase your presence and reach new audiences.
Makeup and personal care giant Sephora uses gamification to kuwait phone number list promote its rewards program, engaging customers with fun challenges and rewarding them with makeup, discounts, and more.
By 2025, it is predicted that 95% of interactions will be done through artificial intelligence (AI) like chatbots . So if you don’t have automated interaction yet, this is the message you needed. Chatbots will help you increase people engagement and boost sales.
Benefits of having a Podcast
With more than 2.4 million podcasts in the world, this format that dominated during the pandemic is here to stay and
continue to gain strength in its listeners.
A podcast works very well for specific niches , and it is also a space where digital and offline channels are
strengthened.
Brands have great opportunities to position tips for positioning corporate and organizational blogs themselves as a
reference in their sector through this medium, in addition to the fact that it represents greater accessibility, since unlike
other channels, podcasts do not require the concentration of a screen.
You might be interested in: Podcast in marketing: Why create original content?
Promote inclusion and diversity in marketing
When your workforce is made up of a diversity of people, you give your team enough variety to understand your
customers’ needs from different perspectives.
Diversity and inclusion have multiple benefits that will ultimately impact your numbers in a positive way: it increases
innovation and creativity, you will attract people with different skill sets to be part of your company,
productivity increases by having a better work environment, among other benefits.
McKinsey is clear: companies with more than 30% women in relevant positions outperform those with lower numbers by
10 to 30%; on the other hand, ethnic and cultural diversity has similar numbers (36%).
Tip: Instill a culture of diversity and inclusion in all aspects of your company with the help of professionals.
Digital Marketing As Simon Sinek says , people interact with some brands more than others because of their
“why,” their ideals, and the way they view the world. So not only should your team and your way of working be
inclusive, your communication and your digital media strategies should look toward a future where more voices fit in.
Don’t forget about digital inclusion! Google’s organic whatsapp filter positioning now evaluates the accessibility experience on your website. Using tools like AudioEye , consider accessibility for all your digital communication: whether it’s a website that everyone can use, applications, as well as taking advantage of alternative text so that no one has difficulty interacting with your content.
Use Livestream and Video format
2022 has proven the value of video. Brands will want to continue investing heavily in YouTube, TikTok, and Instagram to harness their power and drive more engagement with consumers in 2023.
Video continues to be an increasingly popular medium for storytelling. Livestreams allow brands to build closer relationships with their audiences and foster greater trust, so livestreams are an opportunity to connect on a deeper level.
According to the HubSpot blog’s 2023 Marketing Trends and Strategy Report , all short-form video formats will continue to rise. YouTube Shorts, Instagram Reels, and TikTok are all tools to get in on the viral game.
Video has the highest ROI of any media format , followed by images, blog posts, and podcasts or other audio content.
Locate the media where your ideal clients meet
Facebook groups, Goodreads or Wattpad communities, Slack or Discord servers, and even a classic like Reddit ; these are all examples of spaces where communities have been created around people’s different tastes.
Many marketers dream of having their own community that revolves around their brands. However, people revolve around common interests!
Digital Marketing Whether it is education, entertainment or simply finding like-minded people, these are the reasons why digital communities are created.
Tip: Include a distribution strategy in your content marketing plan.
As Ross Simmonds discusses in SparkToro’s Office Hours talk , take advantage of these opportunities to prioritize content distribution so that those great blog posts you worked so hard on actually get read by the people who will enjoy them the most!
An effective distribution strategy must begin by finding the places where your potential audience is, talking to those people, creating content that they find useful, but without being invasive about it. That is, dedicating effective time to gradually bringing people to you.