Who is the target group of tomorrow? Of course GenZ, who are the first digital natives and therefore different from other generations. But what are the special features of GenZ? What do you need to consider for your next influencer marketing campaign for Generation Z? These five tips will help you for efficient GenZ influencer marketing.
key takeaways
- GenZ describes all those born afghanistan whatsapp data after 1995. There is no end date for Generation Z yet.
- GenZers are environmentally conscious, realistic and less easily impressed. They prefer authentic influencers who match their values and ideals over celebrities in advertising.
- Five tips for a successful GenZ Influencer Marketing influencer marketing campaign for GenZers are: clear values and missions, transparency and responsibility, personality and authenticity and community
Who is GenZ?
Baby boomers, millennials and social media content provides an excellent opportunity to get to know your audience now GenZ – in marketing, it is common practice to refer to target groups according to generations. After all, this also describes the age range, shopping habits and usage behavior of a broad group. But who is GenZ?
Generation Z is the first generation book your list that can be described as digital natives, as they grew up with modern technology and social media and are therefore extremely device-dependent. It is therefore not surprising that more than 90% of GenZ own a mobile phone, which is why they are constantly connected to the Internet and GenZ Influencer Marketing connected to friends. 75% confirm that they cannot go more than eight hours without the Internet.
What are the special characteristics of GenZ?
After surveying 15,600 GenZers aged 13 to 21 and interviewing 20 senior executives, the IBM Institute for Business Value (IBV) has determined how brands can best engage with GenZ and understand their purchasing GenZ Influencer Marketing behavior. The younger generation already has different preferences than their predecessors, which brands must recognize in order to capitalize on the growing consumer group.