Social media content is essential to the success of your inbound marketing plan. These platforms are an integral part of a digital ecosystem where hundreds of millions of users connect daily to search for information, have fun and buy products. Let’s review how social media content drives your strategy in different ways.
The importance of the content of your digital media that you share on social networks
Facebook and Twitter are excellent platforms for promoting cayman islands phone number data the content of your corporate blog. Although it is not original information created for these networks, it is important for your Inbound Marketing plan, for the following reasons:
- It helps generate traffic to your blog and other media : because you make the most of the audience you have, promote your links and improve the web positioning of each platform.
- You generate brand attention: It is necessary that your audience recognizes your brand through content. Sharing these posts on your social networks gives your company an opportunity to generate attention, gain their trust and invite them to visit your different digital platforms.
Original content for social media and its importance in your strategy
In addition to your blog and e-commerce platform links, you should create original content for social media, which will bring great benefits. Among the main ones we have:
- It helps complement the information from your other digital media: in addition to the content you provide from your blog, you can diversify your strategy by summarizing the most important points in an infographic or creating short videos to achieve a higher level of engagement .
- Build trust: Your audience is smart and singapore data perceptive. Therefore, if you constantly link to information from your blog, without further explanation and without offering them other types of original content, you will disappoint many of them and they will even think that your social network is a simple clickbait site .
However, your additional information will strengthen the bonds of trust between your brand and its audience, as it clearly shows your intention to provide them with everything they need in a clear and objective manner.
– Guide your leads more efficiently: each prospect requires content suitable for the different stages of the funnel. Therefore, original content on social media will be important for lead nurturing .
Gaining followers strengthens your campaign
Inbound marketing is based on the trust and loyalty that prospects give to your brand. Therefore, sharing content from other media on these networks and producing original content for them consistently will make your company be seen as an entity with enough prestige and power, thanks to the “full store” effect.
In terms of social media marketing, this translates into the degree of trust that a user will place in you by looking at the number of likes, reactions and interactions of other users with your content. In this case, the number matters, since the more positive reactions you have, the more likely the audience will choose to follow you and consider your offer seriously. Hence the importance of sharing and producing interesting content on these media.