Why is SEO important for dentists?
You can use dental marketing strategies to improve online visibility and attract potential patients.
But SEO is different.
You don’t have to dance and make videos on TikTok to get more patients.
Instead, you can tap into the best source that italy telegram data works f or you 24/7. Google is that source, and it’s superior to other digital marketing channels for one reason: Intent.
For example, when you browse social media, advertisers have to interrupt you to get your attention. These platforms, like Facebook, Instagram, and YouTube, try to show you the most relevant content based on your behavior and interests.
But the challenge is that you don’t have a clear she is as much a content creator as a business owner and ceo intention when you browse social media.
The opposite is true with SEO or driving leads through organic search. Because of keyword data, you know exactly what a potential patient is searching for.
Conducting dental keyword research
Keyword research is finding search terms that you want to rank for on Google Maps (sometimes called local SEO) with your Google business profile (formally Google My Business) and in traditional Google organic search.
A well-executed search marketing campaign will allow you to capture as much real area as possible on search engine results pages (SERPs).
This means you will rank #1 in Google Ads, which is typically above business listings and traditional organic results:
This marketing tactic allows you to dominate b2b sale lead local search results, meaning your dental office will get the most clicks and the most website traffic.
Please note:
Ranking on the first page of Google is no longer a valid SEO goal. SERPs (search engine results pages are the list of results a search engine returns in response to a specific word or phrase query) are loaded with click-hungry features.
That’s why your new SEO goal should be to rank in the top 3 positions if you want to generate maximum organic CTR (Click Through Rate).
The last thing you want to do is guess what your local patients might search for on Google. Instead, professionals can use SEO tools to simplify keyword research.
My favorite tool is Ahrefs.
Here’s how you can use it to find keywords your target audience is currently searching for:
Open Ahrefs, go to Keyword Manager, and enter a broad phrase like “dentist [YOUR CITY]”:
Don’t worry now about how to optimize the words and phrases that will come up for you. Instead, you should focus on building a keyword database of commercial phrases.
“Commercial” is the intention behind the question.