Mailbox providers consider the reputation of the sender domain when making inbox decisions. If your sender domain has a bad reputation, your emails may go to the spam folder. If your sender domain has a good reputation, the chances of your emails going to the inbox are high.
Gmail takes the reputation of the sender domain very seriously and makes most of its inbox decisions around it. Since Gmail uses complex filters to scan incoming emails, reaching their inbox can be difficult. Gmail not only wants to provide a safe email experience to its users but also wants to build a wall against spam. Hence, by using complex email filters and making inbox decisions based on email engagement and sender domain reputation, Gmail has been pushing email senders to adopt hygienic email sending practices. When email senders start adopting hygienic email sending practices, Gmail will be able to easily differentiate between legitimate emails and spam. This will help them provide a safe and secure email experience to their users.
How to use Gmail Postmaster Tools
In 2015, Gmail launched Postmaster Tool, a free service that provides mom database insights and analysis about sender domains and deliverability. If most of your contacts use Gmail, we recommend setting up Postmaster Tool to gain valuable insights into your campaign deliverability and start troubleshooting any issues. You can set up Postmaster Tool by following these steps:
- Log in to your Gmail account and go to Postmaster Tools.
- Click the “+” icon at the bottom to add your email sending domain.
- Verify that you are the owner of the domain. This can be done in one of two ways:
- By adding a TXT record to your DNS server
- Or add a CNAME in your DNS sites.
- After adding the TXT or CNAME record in the DNS site, click Verify.
If it says “No data to display”, make sure the volume of emails you send how to use ai in ecommerce: 8 use cases through your domain is in the hundreds.
You can learn more about the Postmaster tool by clicking here .
Benefits of using Google Postmaster Tool
Using the Postmaster tool, you can obtain the following information:
Sender Domain and IP Reputation
The Postmaster tool groups the reputation of sender domains and IP addresses into four different buckets:
High reputation
The sender domain and IP address are in the good books of mailbox singapore data providers and anti-spam services. Due to the sender compliance policy services provided by Gmail, emails sent from the sender domain and IP address have lower spam rates, email bounce rates, spam marks, and complaints. The chances of emails sent from the sender domain/IP address achieving inbox placement are high.