Multichannel thinking There should not be only one direction (online), but it’s high time to focus on multi-channel, use more channels that would give consumers inspiration, the ability to search and purchase products and services. It is integrating experiences physically and digitally. Data from the report confirms this megatrend. 60% of consumers said they prefer to shop from retailers or brands that have both a brick-and-mortar and online store . Audiences want to switch between different channels quickly and easily. Even when shopping in-store, 72% of consumers first looke online for information about their belongings, and 60% said they always check product or service reviews across online platforms, even when already in-store.
We are dealing here with a phenomenon
Running multiple brand channels requires commitment and rethinking strategy and logistics. Consumers are especially demanding when it comes to. 59% of respondents would like brands to communicate seamlessly across channels. The question you nee to ask yourself is: do you have a cross-channel strategy that allows consumers to interact Angola Email List and purchase through any meium, no matter when they want to communicate or where they are? 3. The triumph of the marketplaces Currently, e-commerce platforms provide consumers with the best shopping experience and are the most use channels in the three key stages of the purchasing process – inspiration, search and purchase.
Which reflects the consumer’s desire
The strength of marketplaces can undoubtely be attribute to the ease and convenience they offer to consumers. 64% of respondents said they were happy to order all the products they wante through one retailer (Amazon). Inspiring consumers is KHB Directory an extremely important stage, because this is when the brand can attract the attention of the recipient, keep it or lose it. calle “compresse commerce”, to go from inspiration to purchase as quickly as possible. In fact, 80% of consumers agree that they want to go from inspiration to purchase quickly, easily and pleasantly.