Nowadays, mobile traffic is an important player in Digital Marketing . Smartphones and tablets are the preferred means of navigation for millions of users. That is why brands must be concerned with creating content that in turn provides unique moments to their audience, in different ways.
Pay attention to what this study tells you
According to new research conducted by Google , 75% of users think costa rica phone number data their smartphones help them be more productive, while 54% believe that it helps them reduce stress in their lives. This can be a great opportunity to increase your engagement by reaching an agreement with a digital content provider.
On the other hand, anyone might think that this productivity is related only to leisure or fun. However, the reality is very different, since each audience reacts to content in a different way . While some prefer to watch a Netflix series on their devices while waiting for an appointment with the dentist, others will look for offers, discounts and commercial information that interests them. This is where your brand must take action to take advantage of the potential of this market.
Creating content that engages users in those moments should be your priority.
Imagine you’re at the bank waiting to make a transaction, or shopping in a store and you have questions about a certain offer. Your smartphone is the tool you use to browse and get answers. So, you go online and your attention will be drawn to the content that is most appealing and useful for your purpose. What would you like to find? Let’s analyze the answer, point by point.
Content targeting local searches
Your local audience will be the first segment you’ll pay singapore data attention to. Every time they use their smartphone to take immediate action, they need to be presented with the exact information they’re looking for. So, talk to your content provider to optimize this aspect. So, your work plan will include the following:
– Posts optimized for voice search: Include long-tail keywords with high purchase intent. Also, update your Google My Business listing with as many details as possible to guide potential customers to your physical stores.
-Educational content for marketing purposes: Including video tutorials that clearly show the benefits of a specific product can help an undecided buyer make a favorable last-minute decision. Include this SEO-optimized content regularly on your platforms.
At Postedin, we are a content provider. We have the experience and tools necessary to create content that reaches different types of audiences on your digital media.
Design a campaign based on dynamic concepts
If the study mentioned above shows that users love browsing chatbots for customer service and getting information through their smartphones, then take advantage of that concept to design campaigns that promote the idea of free time as a great opportunity to connect with your brand.