As TikTok started to grow, Instagram started to focus on more dynamic content like Reels and Stories. What’s also changed Instagram evolved is that our customers now ask for Reels because they’re more dynamic and connect better with the community.
Reels work well in Spain . The reach is good. Brands are demanding this type of content because they realize it is more viral and can reach more people.
What metrics do you focus on when reporting?
It depends on the social media ecuador whatsapp data platform and the type of campaign. It also depends on the client’s objectives. Recently we ran a campaign for a brand that Instagram evolved wanted to target 60% men and at least 50% of them had to live in Spain, so the geographic KPIs were very important . We also took into account the reach and if the client wants to use Reels in their content plan, we also look at the views to give Instagram evolved them an idea of the results they can achieve if they invest in a certain profile.
Finding profiles is not very difficult how social media content helps your strategy because we already know most of the managers. We use Kolsquare which is very good because we use all the filters to easily find good profiles. The difficult part is when you start analyzing one profile after another Instagram evolved and you realize that it does not fit the KPIs you need for the campaign. You can identify 15 profiles before you realize that you can only use 10. Then you check if they are able to create content for the budget and out of 10 only four or five remain.
How do you deal with the increase in fees for influencer content?
This is quite difficult. We try to avoid book your list the most popular profiles because we know they will be very expensive. We look for Instagram evolved more specific profiles that we know have good stats.
In Spain, people become very popular on TikTok, they reach so many people and they get paid in crazy ways. Two Instagram evolved months ago we worked on a campaign with Nivea and some of them were asking for 15,000 euros for a TikTok. It’s crazy. They are very young and have millions Instagram evolved of views and they use that to defend their page and ask for more money. It’s not like that on Instagram, where you can do a lot for 5,000 euros.