Have you ever heard the term marketing?
Surely yes, perhaps not properly as marketing but as marketing or marketing , right?
Although different terms are used in Latin America, they all refer to a single concept, which is directly
linked to the process of satisfying consumer needs through a product or service .
Hence the intention of writing this article, in which we will clarify what marketing is, how it
influences the context of companies and what importance it has in society.
Without further ado, let’s get to our point.
What is marketing?
As I mentioned at the beginning, marketing philippines telegram data is the translation given, in
Spanish, to the well-known English term Marketing. It is also known as mercadeo or
mercalogía in some other uses of the Spanish language and in its different contexts and regions.
Marketing itself is defined as the series of activities within a set of processes in which the latent needs
and desires of an audience are identified, which is determined according to factors such as:
- age,
- sex,
- the socio-economic environment,
- psychological characteristics,
- cultural customs,
- inter alia.
The goal is to satisfy them in a more appropriate way that benefits both the public and a company or
brand.
There are two assumptions in the definition of marketing: the social and the administrative.
Marketing is a social issue because it is a process involving groups of people with their respective
desires, needs and demands.
It is also administrative because it requires elements of planning, organization, implementation
and control to work.
When both assumptions are combined, it is clear that marketing is aimed at building strategies that
create superior values and that require a close relationship with the consumer to be successful.
What is the definition of marketing according to experts on the subject?
Okay, let’s start with the main thing: its how to design a logo beautifully definition according to
authors and organizations that are influential on the subject.
American Marketing Association
AMA defines marketing as follows:
“… marketing is the activity or group find list of entities and processes for creating, communicating,
delivering, and exchanging offerings that have value to consumers, customers, partners, and society at large.”
Royal Spanish Academy
Another important definition of knowing is that of the RAE , which explains that:
“Marketing is the set of principles and practices that seek to increase trade, especially demand.”
Philip Kotler
The American professor who is considered the father of modern marketing explains in his
book Marketing Management that it is:
“… a social and administrative process by which groups and individuals obtain what they want by
generating, offering and exchanging products of value with their peers…”
Mary Ellen Bianco
One of the first defenders of the Internet and online communications defines us that:
“Marketing includes research, targeting, communications (advertising and direct mail), and often public relations. Marketing is for sales, while plowing is planting for a farmer: it prepares the audience to receive a direct sales pitch.”
Laura Fischer
The greatest Mexican expert in electronic marketing, in her book Marketing, describes in a simple way that:
“… marketing is everything and everything is marketing. Everything you do to promote your business, from the moment the product is conceived until consumers buy it on a regular basis is marketing.”
Julie Barile
The expert in e-commerce and digital marketing in mass and luxury markets interprets marketing as:
“…traditionally the means by which an organization communicates, connects and engages with its target audiences to convey value and ultimately sell its products and services. However, since the emergence of digital media, particularly social media and technological innovations, it is increasingly about businesses developing deeper, more meaningful and lasting relationships with the people they want to buy their products and services.”
Meet the world’s top marketing experts:
Laura Fischer: Mexico’s marketing ace
Simon Sinek and the Golden Circle theory
Philip Kotler: the father of modern marketing
After knowing its concept, which varies a little from each of the authors, we found a pattern and we can say that: marketing is all the activities that improve the positioning of the company in the market and that manage to identify the needs or desires of potential customers.