We are often so concerned with the SEO of each of our content that we forget about technical SEO. In this article we will talk about its importance in attracting the organic traffic that you are looking for for your blog in your Content Marketing strategy .
One of the first things that is considered important when creating new content is SEO knowledge.
When writing an article, writers focus on following all the necessary recommendations so that it can obtain a good position in the SERPs.
However, considering all the SEO tips that may exist is not enough to position new content.
Technical SEO is also very important to achieve a preferential position on the first page of Google or any other search engine.
Do you want to know why? Then join me!
What is technical SEO?
Technical SEO is the rules that a website mexico telegram data must follow to set up its content in order to stand out from Internet search engines .
This way, search engines can interpret the content of your blog and register it. Together with advanced SEO techniques for each of the contents, it is possible to achieve a good position, not only for new entries but also for your entire blog.
What are the goals of technical SEO?
There are many specific objectives, but she is as much a content creator as a business owner and ceo in the general scope of the strategy there are two main ones:
Achieving a good position in the SERPs
Just as the objective of SEO is that by find list placing a keyword, Internet search engines identify the value of your content.
Technical SEO aims to highlight not only a piece of content in search engines, but your entire website.
By doing good technical SEO work, the probability that each of your blog and website entries will be indexed in a good position increases significantly.
Of course, for this to be possible, the content must be of quality and follow SEO recommendations.
Provide a good user experience
Another goal of technical SEO is to improve the user experience .
This way, the user will stay longer on your website and the bounce rate, also known as bounce rate , will be much lower.
With a better experience on your website and easier navigation, you will have more and more loyal users who are committed to your brand, which contributes to your website’s marketing strategy.
What are the pillars of technical SEO?
We can consider the following as pillars of technical SEO:
Website speed
This factor is fundamental when it comes to technical SEO.
It is extremely important to have a fast website or blog so that it is viewed favorably by search engines.
If your website is slow, no search engine will give it any importance, no matter how great your content is.
This is why you should be concerned about maintaining a website or blog at a recommended speed.
For this you must have clean code and not have files that take a long time to load . Every second is important, therefore, something you have to pay special attention to is the images.
Images are often the last thing added when publishing new content, so they are not given the real importance.
I recommend that you give it the appropriate treatment, such as compressing it as much as possible, before selecting an image.
There are several online tools that can help you with this task. Two of them are Optimizilla and TinyPNG , which will reduce the size of your images significantly in just a few seconds.
One image may not be that significant but if you calculate the size of all the images on your website or blog, you will see the difference.
If you want to find out how fast your website is and other details about its performance, check out Stage Analyzer , the free tool we created for you to analyze how you’re doing in that aspect:
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Website structure
The website or blog should have a clear and clean structure that makes it easy to navigate.
A blog should be organized hierarchically into pages and posts. The cleaner this organization is, the better. This will help both to achieve a good position in search results and to provide a good user experience.
The main page should contain links to the main content, so that Google, or any other search engine, can identify them.
Another good tip for indicating to search engines which content is most important is through links.
The more internal links there are to these contents, the more relevant they will be considered.
Ease of indexing
This is another important factor for technical SEO and to facilitate the indexing of a website or blog by Internet search engines you have to have a sitemap .
For a WordPress blog for example, you can use a plugin that will generate your sitemap.
Blogs have a simple structure and a plugin can do a good job of creating your sitemap.
However, with a more complex website, such as an e-commerce site for example, in such cases the creation of a sitemap may require the knowledge of a web developer .
Responsive design
Having a responsive blog design is another important factor in achieving a good position in SERPs. It also contributes to providing a good user experience .
Your blog should be easy to view from any type of device, whether it’s a computer or a mobile device.
One of the important things when setting up a blog is to analyze the size of the letters and buttons on smaller devices, such as cell phones, for example.
What you need to consider is that both the content and all the functionalities of the website are fully available on any device.
Now let’s talk about what you should avoid doing with technical SEO.
What are the most common mistakes in technical SEO?
There are several types of errors in technical SEO, but we can consider the following to be the most common:
Leave images untreated
This is one of the most common errors that can significantly affect the loading speed of a page.
Compressing your blog’s images can go a long way in slowing down their loading speed, so consider it!
Having dirty code on the pages
Many times when creating a blog we don’t understand much about programming languages, since there are tools that give us practically everything ready.
However, sometimes we can make a change to the code and although the final result is satisfactory, the code may harm your positioning.
This can cause serious problems when search engine robots crawl your blog.
Just because the final result is aesthetically pleasing doesn’t mean that the internal structure is too. Therefore, keeping your website ‘s code clean and well-structured is a highly recommended practice.
Set the no indexing option
Creating a blog is something that does not require much prior knowledge. However, there are many details that you need to be aware of.
With so many platforms out there that you can easily create a blog on, we often miss out on some of the details.
A common mistake is that you have inadvertently activated the option to not index your website.
Some plugins you use when creating your blog come with the default option to not index the site while it is still under construction. The mistake is not removing this restriction when your website is ready.
Excess of labels
A mistake that may seem harmless but affects technical SEO is the indiscriminate use of tags.
The problem with too many tags is that they can create duplicate pages. An example of this is that using synonyms for the same word will create identical pages for each of these contents, which will harm positioning.
Labels can be extremely useful, as long as they are used wisely.