As mentioned above, GenZ is all about having a positive impact on the world, with 76% concerned about humanity’s impact on the planet. Only brands that are authentically focused not only on commerce but also strive to have a positive impact on the world in general have any chance of succeeding, which is also the biggest challenge for influencer marketing for GenZ.
Your brand should really stay away from “greenwashing” or “pinkwashing” because GenZers are very likely to find out about you. This could cause long-term and lasting damage to your reputation because the internet and therefore GenZ never forgets.
Influencers can satisfy GenZ’s thirst bahamas whatsapp data for authenticity. They prefer real people to celebrities. They want to be able to understand decisions, learn and be inspired.
Liz Toney , co-founder of PRZM , explains: “They are driving spending, are behind some of the biggest behavioral and cultural changes we are seeing today, and are making decisions that will impact us for years to come marketing for GenZ.”
Five Strategies for GenZ Influencer Marketing
Showing your face is important, we 7. evaluate the data and run a/b tests have already established that. Marketing strategies for Generation Z are therefore based on clear values and missions, transparency and a sense of responsibility, personality and authenticity, as well as building a community .
GenZ Influencer Marketing: Represent Your Values
What social and environmental values does your brand stand for? When GenZers buy products or use services, pay particular attention to ensuring that the brand’s values reflect their own:
- LGBTQ+ rights: 60% of Gen book your list Z support the adoption of children for same-sex couples.
- Diversity: 60% are in favor of ethnic and racial diversity marketing for GenZ .
- Social responsibility: 70% of Gen Z try to buy from companies they believe are ethical.
transparency and sense of responsibility
Just as young people of GenZ take responsibility for their own consumption, they also want clear positioning from the brands and influencers they follow.
Superficiality won’t work. GenZ expert Larry Milstein explains: “Brand trust is second only to price when it comes to which marketing for GenZ brands we will support. We’ve seen brands stumble because they didn’t live up to the standards they communicated.”