Few can deny the fact that mobile devices have rapidly changed our society. Smartphones and tablets influence the way in which we consume content, shop and communicate with others. They’ve also changed how many marketers choose to advertise.
According to google’s chief business officer nikesh arora, mobile will soon completely change the entire digital marketing landscape.
“The desktop world took the world Mobile advertising will of advertisers from tens of thousands to a few million,” arora said at morgan stanley technology, media and telecom conference in san francisco, as reported by reuters. “I think as we go forward, that a few million becomes tens of millions as mobility becomes more relevant.”
Arora predicted that the influx of new advertising will come from local small- and medium-sized businesses. The owners of these enterprises will discover how beneficial it is to reach potential customers who are on the go.
So what can you as a small business owner do to attract
This growing segment of mobile device users? Here are a few tips:
Make emails mobile friendly – contrary to what you may believe, people are still using email. Instead of reading messages on desktops, however, they’re using their smartphones. Make sure that anything that you send is easy to read on most devices.
Optimize your website for mobile Mobile telemarketing leads advertising will devices – while creating a mobile version of your website is an easy route to take, consider a responsive design, as it will look consistent across all devices.
If you are serious about pursing mobile marketing solutions, it’s not a task that small business owners need to do all on their own. Partnering with an internet marketing firm like keymedia solutions may be beneficial.
Consider new search trends
Mobile device users often employ the services of voice programs like siri to find the information that they need. It may be wise to consult with an internet marketing firm to learn more about how to utilize this technology to your advantage.
Keep the same mobile and KHB Directory desktop url – many consumers aren’t going to wait for a redirect to load on their phone. Using the same address also enables users to share the content with others more easily and will enhance your site’s value to search engines.
Use mobile-friendly keywords – if keywords Mobile advertising will are a part of your marketing strategy, be sure to use a few that match what would most likely be typed on a phone rather than on a full keyboard. This means that search terms should be shorter, and possibly similar to commonly used predictive text phrases.
Firms interested in learning more about search engine marketing for small business should consider partnering with keymedia solutions.