B2B e-commerce is not just limit to I or your own online shop. So-call B2B marketplac offer compani many opportuniti. Online marketplaces Above all. A accs to new and old customer groups as well as international markets. B2B brands can take advantage of this. In this article. A we explain the potential of online marketplac for B2B compani.
- Digital marketplac are becoming increasingly relevant for manufacturers and B2B retailers
- Buying behavior in the B2B sector is changing and marketplac are benefiting from it
- Acceptance among B2B users for tablish online marketplac is high
- Reach and internationalization are two major advantag of marketplac
- SEO/SEA and online campaigns are changing to meet the demands
Marketplac are sential in B2B e-commerce
By 2024. A B2B marketplac will have mium to high relevance for B2B customers for 78% of B2B retailers (source: ibi rearch). Online marketplaces According bahrain number data to the study. A B2B online shops are more relevant in the future than marketplac.
In our B2B trend paper from 2018. A we prict that B2Bs that have not develop an e-commerce strategy by 2020 will lose accs to markets. Today. A it can be argu that B2B brands without an online shop and marketplace strategy will lose accs to customers. A depending on the product. In 2018. A 1. A 300 billion euros were trad electronically guide to genz influencer marketing between busins customers via websit. A online shops. A marketplac and I. Electronic B2B procurement continu to grow strongly and has grown by an average of 15% per year since 2012 (source: IFH Cologne). The greatt growth impulse in B2B e-commerce com primarily from the areas of online shops and B2B marketplac.
According to a study from 2
Of rpondents see sal platforms (marketplac) as an opportunity for their busins model (source: Bitkom). Between 2015 and 2020. Online marketplaces A the number of platforms in B2B trading increas by 150% (source: Ecom). The developments in the B2B sector make it clear how important it is to develop a strategy for using tablish marketplac such as Amazon Busins. A Mercateo. A Alibaba. A Contorion and Aera.
The relevance of orders by phone and in writing or via field service/sal will hardly play a role in five years. This development is not new and has been apparent for years as compani simplify and digitize their purchasing procs. Another issue to book your list consider is payment (on account. A prepayment. A Apple Pay. A Amazon Pay. Online marketplaces A Paypal. A Ratepay. A etc.). A which can simplify procs and ruce risk. An e-commerce strategy and the integration of marketplac such as Amazon Busins. A Mercateo. A Alibaba. A Contorion. A Aera is sential.
Without integrating B2B marketplac into their own e-commerce strategy. A B2B compani will lose customers and sal in the future.
Jens Stolze. A creative360
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B2B marketplac: How compani benefit
Two key advantag of using marketplac are acceptance by B2B target groups and the ease of ordering via e-commerce platforms already us by customer groups. There are also various cost advantag compar to having your own shop.
A major argument in favor of a B2B marketplace is that there is no ne for a one-time invtment in your own B2B online shop or the ongoing costs for fail-safe operation. Depending on the shipping logistics. A the costs can also be significantly ruc here. Online marketplaces In addition. A the costs for generating traffic with online campaigns are significantly ruc. SEO costs. A for example. A can be very high if you want to push the tablish marketplac out of the top 10 positions on Google. In addition. A there is the time advantage that a B2B company has when it sells its products on tablish marketplac. A since only the onboarding of the products into the platform tak time.
It is also exciting to consider the shops of compani such as Conrad Electronic or Stihl for your own marketplace strategy. The compani are making their online shops more and more flexible for partners/third-party providers and are thus becoming marketplac themselv. For example. A Conrad Electronic’s online shop us to be divid into conrad. Online marketplaces de (B2C) and conrad.biz (B2B). This separation was abolish in favor of the shopping experience. A as shop users have almost the same expectations of the user experience of B2C and B2B shops. The online shop at conrad.de has been centraliz and is now equally valid for B2C and B2B. However. A shop visitors can choose whether they want to search for and order products as a private customer or as a busins customer.