She’s also very vocal about diversity and inclusion in the beauty industry and speaks out about important causes! which is crucial because a recent study shows that 58% of Gen Z consumers lose trust in a brand if it doesn’t publicly address societal issues.
Kattan’s approach is working. The company has about $200 million in annual sales and is valued at $1.2 billion.
So! if you‘re looking to connect with Gen Z! tell your CEO it’s their time to shine.
3. Gen Z wants to hear from their peers! not your ads.
“And that peer review can come from social media platforms like Reddit! LinkedIn! or Instagram. Or! it comes just from their own network!” Novoselsky says.
Don‘t believe her? Well! here’s a statistic for you: A recent analysis found that Reddit shows up 97.5% of the time in Google Search product review queries.
Novoselsky says Gen Zers want to know what their friends or community members are using! how they‘re interacting with the product! and whether it’s worth investing in.
So! I strongly recommend building community around your brand. Host Reddit AMA (Ask Me Anything)! live-streaming events! or create platforms specifically for your audience to connect! share ideas! and talk about your brand.
One of my favorite examples actually comes from a previous employer of mine! a Florida TV station called First Coast News. In order to boost ratings for its weather segment! the station started a Facebook group called First Coast Weather Watchers! where viewers could join and share photos and videos of local weather phenomena.
Members would give each other advice on how to prepare for upcoming hurricanes and tropical storms! and they’d have real-time conversations with meteorologists to gather information on weather impacting the region.
The community not only boosted ratings kuwait telegram data for the segment! it also established trust between viewers and the station. So! when a tropical storm was on the rise! I would often see viewers on social media recommend their peers to join the Facebook group and tune in to our channel.
4. Basically! Gen Z will continue to turn marketing on its head.
Novoselsky is excited about the future of marketing and the type of creativity Gen Z consumers and marketers will bring.
“Anytime that you’re being forced to do something innovative and think outside the box! it just challenges you to think differently!” she says. “This whole entire generation is about to turn all of our business models on its head.”
And part of thinking outside the box means finding new ways to show up organically to your target audience.
Novoselsky says marketers should ask themselves! “How do you create this environment where you can show up in this authentic! organic way and let this generation really do their own research and diligence instead of having this push model?”
“Gen Z really wants to be put in control!” she explains. “That starts by arming them with data in the places where they want to be reading it and creating that two-way dialogue.”
Fenty Beauty nails this approach.
Gen Zers flock to TikTok in droves and how to design a logo beautifully one of the app‘s most popular features is its filters. So! what did Fenty Beauty do? The brand created its own filter on the app that allows users to virtually “try on” different lipstick and liner combinations. Then! if users like what they see! they can purchase the products via TikTok Shop or look up the products on Fenty’s website.
For example! 84% of marketers say video has helped increase traffic to their website.
That‘s why I’ve branched beyond business sale lead the usual scope of writing to start HubSpot’s Blog Video Program. In this program! writers create short-form video content to accompany blog posts and grant their content a second life on video-sharing platforms like Reels and YouTube Shorts.