Who will be the victor on sunday’s big game? The broncos? Seahawks? The television advertisers? According to a new harris interactive survey, your Super Bowl Sunday mobile device may be getting the most action. According to the poll, 74 percent of american adults plan to watch the super bowl. More than half of them plan to have their smartphones in hand while their tuning in.
So what are these tech-savvy individuals going to do with their smartphones? The most common planned uses include:
Call family and friends
Check non football related news
Do work-related tasks
Read about the game
Research stats and player information
Review fantasy football standings
Post updates to social media
Texting, email or chatting with friends
Watch the game live
Look up information about products advertised on television
“For marketers running ads during the game, then, having mobile ties built into those expensive commercial slots is transitioning from outbound calling laws a Super Bowl Sunday nice to have to a must have, as a strong majority of likely viewers will be able to take advantage of a smartphone call to action,” the report states.
Almost since the inception of the super bowl, the focal point of the broadcast is the television advertising. Although mobile and digital advertising is still a small fraction of the marketing sphere, the super bowl presents a great opportunity for lesser-known brands to reach new audiences.
Small businesses that want to stay competitive and attract
The growing population of mobile device users should consider partnering with an internet marketing firm like keymedia solutions.
So what can marketers and small business Super Bowl Sunday owners take away from this study? They should spend some time thinking of KHB Directory the characteristics of the audience most likely to use their products or services. If they are heavy mobile device users, it may be wise to incorporate mobile elements into their marketing strategy.
To take advantage of the most current mobile advertising solutions, small business owners should consider partnering with keymedia solutions.