Mobile data consumption reaching unprecedented levels

Do you remember that time between 2007 and 2010 when you purchased your first smartphone? One of your most pressing concerns was probably figuring out how much data you needed on your monthly…

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The best mobile ads are relevant and creative

Just like in other forms of marketing, consumers prefer mobile advertising. That is creative and relevant to their needs, states a new study from. Pwc (the firm formerly known as pricewaterhousecoopers). According to…

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