Top dental keywords to rank for
Your dental office can use many keywords to attract more patients, and they are fairly consistent in most cities. If you have a new website, targeting keyword phrases with lower competition is smart.
And as you build authority, you can then have the japan telegram data opportunity to rank for the most competitive phrases.
Here are keyword combinations that typically have good local search volume for a healthcare provider, such as a dentist:
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Optimize your dental website for SEO
Now that you are equipped with the keywords your prospective patients are using, it’s time to optimize your website.
Optimizing your website structure
Sometimes, people confuse website structure with URL gen z is turning this ceo’s business model upside down structure. So, let’s clear things up by starting with what website architecture is. In short, it’s about how you link pages on your website.
One of the most important parts of this process is how you use your main navigation.
In short, you want your main dental services to be linked to your navigation throughout the site. These service pages will typically target your main service and your main location.
Linking to these pages is vital because it helps with the website’s SEO by improving crawling and indexing, and supports the user experience (UX).
URL structure, on the other hand, is about the b2b sale lead construction of your address (not internal linking).
Many different types of URL structures work, but here are the ones we typically use depending on the size of the dental office:
Creating high-quality dental content
Content is a broad term that applies to every page on your dentist’s website, including service pages, company pages, and your blog content.
Each page will use different website content frames to match the intent.
For example, if you’re targeting “dental implants in Thessaloniki,” you’ll want to create a services page with a conversion-focused design.
On the other hand, if you are targeting “general information about dental implants in Thessaloniki,” you will want to create an informative post on your blog.
Unfortunately, most local businesses, like dentists, do their content marketing wrong. In many cases, they target informational keywords like “What is a dental implant?”
This is not 100% wrong, but it is only 50% effective.
Listen to how things are going:
You don’t want to target keywords with national intent because
A) you will not be listed and
B) are not relevant to your target location.
Here is a better approach:
Some examples we would develop for an SEO campaign for a dentist in Thessaloniki would be:
- What is the cost of a dental implant in Thessaloniki?
- Dental services in Thessaloniki?
- Dentists Thessaloniki center
- Dental surgeon Thessaloniki
The key is to focus on topics with unique answers specific to your target location. You don’t want to target keywords with the same answers no matter where you are, like “What is teeth whitening.”