Match target group. Create a detaile recipient profile. List all the characteristics your client has here: age profession interests income marital status eucation etc The more detaile the customer profile, the better you can choose the content of the website to convert. Now put yourself in their place and think about what you really nee but for your audience. Blog posts that solve their problems. News from a specific business niche. Workshops. Guides on. How to do things or . Online solutions such as a calculator, a price list base on personal preferences, etc Check the titles and meta descriptions of each subpage This is where the real website content review begins. Thanks to Screaming Frog and Google Analytics, you now have a list of all subpages and detaile information.
Features and applications
Can a potential customer quickly determine he nees? The content of your website should contain a promise that will attract users. Also analyze the narrative of titles, meta descriptions and the content of the website itself. Are they too propagandistic in tone? Is the Peru Email List promise too superficial and general? Pay particular attention to pages about your services or products. Make sure their description clearly states their benefits, . Don’t forget the appropriate CTA (call-to-action) and its placement on the website. 4 website and its links The report from Screaming Frog includes the number of pages where server response codes are returne. Check all links that return 404 code and fix each one.
Have their posts and descriptions
If your website contains any statistics, check that it is up to date. Are phone numbers, physical addresses, email addresses up to date? After KHB Directory staff turnover, is there any information about the employee who was fire? Or is it long gone? been update? Such simple omissions can cost you dearly, especially if your site is very complex. Blog posts worth mentioning here.