Qualitative vs. quantitative SEO priorities
For most SEO marketers, identifying what needs to be changed to get their website to the top of the search engine rankings is a big challenge. This post will help all SEO professionals and website owners figure out what needs to be prioritized for Core Web Vitals.
We are big fans of quantitative SEO changes that impact thousands of URLs at once. Making quantitative improvements to thousands of URLs does not mean that the changes made will actually improve the URLs and cause poor or low performance.
This is where the Core Web Vitals opportunity map comes into play. Meet the Core Web Vitals “best opportunity” map.
To determine what action to take, you first need to find the URLs with decreasing scores on your Core Web Vitals metrics. Taking it a step further, examine the URLs that have the most growth potential.
Which segments have the potential to increase traffic:
- URLs with the potential to improve organic rankings if their Real User Monitoring (RUM) score improves.
- URLs with the greatest growth potential.
SEO looks at Core Web Vitals for any indexable URL. In fact, Core Web Vitals URLs that have RUM data in Google CrUX should be prioritized and also analyzed.
Furthermore, SEO tends to target any URL with Core Web Vitals metrics that have a low CrUX score. Again, this segment has too many URLs that will not increase either revenue or rankings.
What follows from this?
- The best way is to identify the URL segment with the following:
- RUM data in Google CrUX with a score of “Needs Improvement” or “Poor”.
- Opportunity to improve rankings if Core Web Vitals metrics improve.
- Keywords mapped to a URL with high search volume (meaning high traffic and revenue potential).
How to identify URLs with the “greatest growth potential”
URLs with the greatest growth potential are those that have the opportunity to increase both revenue and traffic. URL attributes include:
- a URL that no longer ranks top for targeted keywords with high search volume;
- page copy that is denmark mobile database keyword-rich, likely because it has been optimized;
- a given targeted keyword that has a high Top Evaluator score, but your URL mapped to the keyword has a low Core Web Vitals score.
Let’s start with a qualitative analysis of quantitative changes
How to conduct a qualitative analysis of quantitative changes
- Segment URLs into groups of shared code (e.g. category page, product page, product details page, article, etc.).
- Analyze the URLs in each cluster using Google Page Speed Insights and WebPageTest.org. Be sure to log in when using WebPageTest.org; all of your test results will be saved.
We recommend using the CrUX API for your work. This makes it easier to obtain data at scale.
Now use these tools to analyze business ideas to improve the sales process individual URLs and identify improvements that you can apply at scale, allowing you to make quantitative changes to hundreds or thousands of URLs at once.
The key result of this analysis is that you will find the “best opportunities” for improving URLs with the greatest growth potential (the most traffic and revenue opportunities).
Tips for analyzing URLs in Google Page Speed Insights
- Confirm that the Core Web Vitals data reported is for the URL , not the origin. This is easily overlooked by less experienced SEOs and developers, causing them to evaluate origin data rather than URL data.
- Determine which metrics cpa email list need improvement and use filters to determine recommendations for metric improvement.
- Use a treemap to identify unused code.
URL analysis tips at WebPageTest.org
WebPageTest.org is an invaluable asset for improving overall page speed. Learn how to use WebPageTest.org for Core Web Vitals:
- Don’t wait until the last minute. All tests are queued and at the end of the month, and at certain times of day, tests Web Vitals Opportunities may take some time.
- The results view is fantastic. You can see the page visually loading, and below it is a waterfall chart showing what was loading at what time.
- Use the Web Vitals page as a key metric to explain the most important issues that need to be addressed.
- The Web Vitals view page lets you see where CLS issues are. This is an important indicator.