The quality of the content that the influencers create is good. I see a difference with the new profiles who are willing the content has to create more or give you something more because they are really interested in what they do and in the connection with the brand . The popular profiles are saturated, they have worked with the big brands and now they want to work less and get paid more for the collaboration. But in both cases the quality of the content the content has is usually good.
Do you sometimes purchase raw content to re-edit and use separately in other channels?
If a brand wants to do something finland whatsapp data like that, to use the content in an organic way, you have to inform the influencer and include it in the contract. Sometimes that’s quite difficult because they see it as their content and the content has if you want those rights, you have to the content has pay for it. This is a business and anything you want, you have to pay for it. Our job as an agency is to find a balance between what the profile wants, the idea and what our clients want to do.
What are your best practice tips for influencer marketing in Spain?
Don’t pay someone just because of tips for positioning corporate and organizational blogs whoever they are. Use the money wisely because with the right investment you can the content has achieve so much. It’s important to guide our clients because sometimes they are not knowledgeable about the industry and can’t see the bigger book your list picture that other profiles are doing very well, have communities with good engagement the content has and the ROI will be better .
You need to invest time to find and study profiles that match KPIs and customer needs. And it is important to have good relationships with the profiles because this makes collaboration easier.