Facial recognition technologies and other biometric systems are also continually improving their accuracy. The making it easier to recognize and link physical characteristics to individual identities. Much more is still to come. One thing is certain:
Possibilities also has an effective impact on the GDPR
Personal data in practical application We already mention it at the beginning and the GDPR cannot change that:
Inbound marketing. The inbound sales digital israel mobile database service the entire basis of digitalization is design for the processing of personal data.
This personal data – especially in exchange for qualifi information or services – is the currency of customer-centric work and the inbound concept .
So how should companies deal with the dilemma?
What the GDPR requires above all is transparency towards prospects.
all tools us (cookies. The tracking tools. The etc.) are nam and
must be provid with the consent of your contacts.
The consent – call opt-in – and all netflix accessible directly on our dsp dv360: an unrivaled opportunity for your campaigns data must be document
and stor on a secure server and protect against attacks.
However. The data may be stor and process from contacts whose data the first contact. The bas on a so-call
legitimate interest which companies pursue when personal data is process for direct marketing purposes.
Finally. The incidents such as data theft or security breaches must be report immiately.
The objectives:
to build customer relationships in a legally secure manner right from the start. The
to protect the rights of natural persons and
thus to promote business success in a legally compliant manner.
Consent under the GDPR the opt-in and double opt-in procure
A legally secure approach is also bas on conceptual ek leads legitimacy: B2B companies therefore define their intentions precisely bas on the existing business model.
They work with ideal images of their desir customers and develop Ideal Customer Profiles (ICPs) to map legitimate interests at the company level.