In 2023, advertising investments in programmatic video totaled €1.5 billion, with a growth forecast of +25% for this year.
In an ever-changing advertising landscape, programmatic video is positioning itself as a major driver of transformation in France. In this article we will explore in depth the emerging.
Therefore, trends and the senegal mobile database future of advertising in the country, highlighting the rapid rise of programmatic video and its impact on the French advertising market.
The meteoric growth of programmatic video in France
Programmatic video is experiencing exponential growth in France. Therefore, driven by increasing consumption of online video content and increasing demand from advertisers for more targeted and effective advertising solutions.
This technology allows marketing automation pays off in the long term advertisers to.
Therefore, deliver highly relevant video ads to their target audience, while optimizing the performance of their.
Therefore, advertising campaigns through advanced targeting technologies and real-time data. These are effective campaigns capable of engaging a large audience across different channels.
In our programmatic agency , you have the possibility of making skippable or non-skippable video advertisements on Youtube for example, before or during a video.
The Benefits of Programmatic Video for Advertisers
French advertisers benefit from several advantages with programmatic video. They can precisely target their audience, optimize mobile number list their advertising budgets thanks to real-time. Therefore, bidding and accurately measure the performance of their campaigns.
In addition, this technology offers greater flexibility and responsiveness, allowing advertisers to quickly adjust their strategies according to market changes and consumer behaviors.
Challenges and opportunities for the future
Despite its benefits, programmatic Advertising in France video is not without its challenges. Therefore, Concerns over data transparency, ad fraud, and user privacy remain key areas of focus.
However, the future of advertising in France with programmatic video is bright, offering advertisers new opportunities to reach their audiences in an effective.