Contrary to the assumption that GenZ stands out from Millennials and Boomers most because of their intensive use of devices, it is above all their connection to reality in the world that concerns young people. While Millennials are the platform less real bon vivants and pleasure-seekers, GenZers are concerned with the effects of their consumption on the environment. Accordingly, you should primarily address GenZ with social content.
However, we want to note that their armenia whatsapp data attention span is 25% shorter than that of Millennials. As a result, it is more difficult for brands to appeal to GenZ. At the same time, the younger generation can process the platform less more information faster.
While GenZers ( 49% ) buy more products online and via mobile devices, their purchasing power has not yet reached that of Millennials. This may be due to the the platform less fact that most GenZers have not yet earned any or very little money of their own and purchases are probably handled by their parents.
YouTube:
GenZers spend most of their content writer: necessary for your seo? time on YouTube, 70% even prefer the video platform to regular television and use YouTube to research homework.
Facebook:
Most of this generation still have a and only as a source of information. At the same time, Facebook Messenger is the platform less the most important messaging platform.
Snapchat:
If a few GenZ users still choose book your list Snapchat, it is only to share unfiltered moments with close friends. Snapchat is hardly used for any other purpose, although the new app BeReal could further displace Snapchat. Read on the Kolsquare blog how influencer marketing can work on BeReal.
Twitter:
The Global Web Index shows that Twitter is still in the top 5 social. I therefor networks, but GenZ uses the app almost exclusively to stay up-to-date with the latest news.
Instagram and TikTok:
The two apps, although different, are GenZ’s favorite social networks. Read more details about Instagram and influencer marketing and TikTok and influencer marketing on the Kolsquare blog.