Appearing higher in the SERPs for specific. Queries means that the potential customer has. To spend less time scrolling through the search. Results to reach a specific page. This is one of the reasons why ads in search. Results ( CPC campaigns) are place at the very top of the results – potential customers see advertising information almost immeiately, at the very top. And advertisers are willing to pay for it. Ads in search results are a well-known way for companies dealing with search engines to earn money – paid ads in search results allow you to shorten. The process of positioning your website. And place information about a specific product or service at the top of the results.
The positioning itself consists
Ads are paid – you pay for each click on a link or ad (hence the name. Cost per click), but in return for appearing at the top of the search results., and in particular Google Ads , is more complex, so I will only mention it now. It is similar with the Cuba Email List optimization of pages for the nees of search engines – these activities are complex, but they can be summarize in one sentence. Well: SEO is carrying out such activities on a website so that its individual subpages or home page answer the questions aske in search engines in the best possible way, – it appeare in the highest possible position in the search results (hence the name positioning). Positioning is a particularly important digital marketing strategy.
Position websites for specific phrases
Allows you to achieve significant visibility in search results for specific phrases at a relatively low cost. In a situation where more and more people use KHB Directory AdBlock or other tools to block ads in web browsers, it becomes more and more important to to ensure their high visibility. of dozens, if not hundres of elements that more or less directly affect the position of the page in the search results. As in the case of CPC ads – this is a topic for a separate text.